Titled “Bravo Brian,” this spot for Italian pasta brand La Famiglia Rana conceived by agency BMB London deploys comedy to demonstrate “Italy’s Best Kept Secret,” the slogan for a new U.K. campaign.
Set in Verona, the home of La Famiglia Rana, the commercial features a young couple, Rosa and Brian. The latter is a Brit, desperate to impress his new Italian girlfriend’s family.
At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe,” until a surprised Rosa states that his pasta tastes “just like Mamma’s,” while her father agrees, adding that it “even looks like Mamma’s”.
As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma.
When Brian leaves the table to refill a water carafe, mamma corners him in the kitchen–and we realize that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation. Brian and mamma mutually agree to keep their secret from the rest of the family
David Kerr, a BAFTA winner, directed via Hungry Man while Oscar-nominated Seamus McGarvey served as cinematographer.
Matt Lever, chief creative officer of BMB, said, “It was a pleasure to work so closely with the Rana family to create this heartwarming TV ad that brings to life the La Famiglia Rana brand values so beautifully. By revealing “Italy’s Best Kept Secret”, we’re hoping that people across the UK will start to enjoy this absolutely delicious fresh filled pasta as regularly as the people of Italy do.”
Client La Famiglia Rana Agency BMB Matt Lever, chief creative officer; Jordan Down, Will Marsden, creative directors; Clancie Brennan, sr. producer; Cristina Artiz, sr. strategist; Ted Smith, head of design; Sam Peel, designer. Production Company Hungry Man David Kerr, director; Stephen Johnson, producer; Matt Buels, exec producer; Seamus McGarvey, DP; Massimo Cantini Parrini, costume designer. Editorial Work Editorial Bill Smedley, editor. Postproduction & Sound Absolute Matt Turner, colorist; Anthony Abbott, color assist; Rich Martin, sound designer; Daniel Panayi, sound assist; Jasmine Cooper, 2D Flame artist; Belinda Grew, exec producer; Dannica Green, jr. producer. Service Company Diaviva
FOUR PAWS Teams With Catsnake, Animation Studio Bewilder To “Be Their Voice”
Global animal welfare organization FOUR PAWS has launched the “Be Their Voice” campaign. Partnering with specialist creative agency Catsnake and South African production and animation company Bewilder, the campaign sheds light on a cruel practice called live lamb cutting. The film aims to raise awareness and inspire international action, urging fashion brands and policymakers to ban this inhumane practice by 2030.
The stop-motion “Be Their Voice” film follows a PhD student, Jesse, as he tries to perfect his sheep translation software with the help of a young sheep called Sunny. The initially heartwarming story takes an unsettling turn as Sunny discovers what is soon to happen to her on the farm.
Catsnake felt that the best way to capture the true horror of live lamb cutting was to focus on storytelling that would engage the audience emotionally. Catsnake creative director Rowena Wyles said, “A lot of animal rights campaigns rely on sharing shocking visuals of cruelty, but we know that tends to stop a wider audience from engaging with the issue. Instead, we wanted to draw people in with humor and heart before delivering the shocking truth of the practice.”
Working collaboratively with Bewilder, the film was brought to life with a mixed-media approach; recreating the look and feel of stop-motion with the flexibility of 3D animation. The sets, props and lighting were all made in Bewilder’s in-house studio, and the 3D characters were placed in afterwards.
Ruan Vermeulen, creative director at Bewilder, explained the process: “We built a ‘realistic’ miniature farm setting with stylized and lovable CGI characters. Combining a vast range of skill sets, with a multitalented creative team, our goal was to create an animation... Read More