Ad Council, Heat Team On PSA Encouraging Girls To "Dare to STEM"
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Robert Goldrich3337 views
This PSA looks to inspire girls to “Dare to STEM,” meaning to get involved in science, technology, engineering and mathematics (STEM). Created pro bono by ad agency Heat, the Ad Council spot features user-generated content from girls experimenting with STEM.
The PSA aims to help tween and teen girls overcome the intimidation that many may feel when it comes to STEM subjects by celebrating the exciting, fun, unexpected and messy elements of science, tech, engineering and math.
Client Ad Council, STEM Agency Heat Elaine Cox, Jones Krahl, Milton Correa, executive creative directors; Tracy Smith, head of design; Dima Rigby, creative director; Lora Faris, sr. writer; Zac Carroll, sr. art director; Nicole Lewis, designer; Elisa Moore, head of production; Aimee Bosley, integrated producer; Heather Ruder, executive digital producer; Geoff Guinta, executive producer; Molly Cabe, head of strategy; Haley Derrah, associate strategy director; Zoe Dunnington, lead platform strategist; Anna Klembarova, lead influencer strategist. Production Unit9 Sound Design Barking Owl