Sibling Films--part of the New York and L.A.-based brand studio and production company Sibling Rivalry--has added Joan Bosch to its directorial roster for U.S. representation spanning commercials and branded content. This marks the first representation in the American market for the Catalan writer/director who is based in New York. Bosch continues to be repped by Roma in Spain and Rattling Stuff in the U.K.

Having first developed his skills during his degree in audiovisual communication at Pompeu Fabra University School in Spain and an MFA in film directing at ESCAC, Bosch joined a Madrid-based production house working with clients like Netflix, Canon, and Hyundai. It was there that he fell in love with ad-making: “I loved seeing how you could tell amazing narrative stories in just one or two minutes,” said Bosch. After five years, he received a Fulbright fellowship and moved to New York to develop a feature film screenplay and continued to work in advertising. 

“I’ve learned that it really helps a director to be connected to not only the trends, but the innovations in the medium so you can adapt those to whatever you’re working on,” says Bosch. “I love that whether you’re working on promoting a brand or telling your own stories, you’re still connected to the language of film.”

It was Sibling Rivalry’s “creativity-led” ethos that chimed with Bosch, and led to him reaching out. “I could tell they weren’t just about numbers or strategy: I got the feeling that everybody was there for the projects--they really believe in creativity and doing things right,” said Bosch. “I want to be in a production company that feels like a family, and I really felt that with Sibling Rivalry. Also, their roster is amazing: it’s not huge, it’s very curated—all the directors are doing something fresh and new, but they all have a very different voice, so it felt like there was a gap for me and the type of projects I do.” 

Bosch draws inspiration not only from fellow filmmakers--relating to contemporaries such as Kelly Reichardt, Kogonada, and Joanna Hogg; and canonical directors like Michelangelo Antonioni, Ingmar Bergman, and Ozu--but also significantly from music and photography, ranging from shoegaze, ambient and electronica music genres, to visual artists like Japanese photographer Masahisa Fukase. These influences converge to create work that centers on telling “small” stories in a way that prioritizes beauty and directness through a distinctly raw approach. 

Darren Foldes, partner and managing director at Sibling Films, commented, “There’s a poetry to Joan’s work, but it’s not at all pretentious: it’s capturing what makes something mundane beautiful in a way that transcends the technicalities of how something is lit or framed. There’s naturalism and a pureness to Joan’s work that just felt so right for Sibling Rivalry.”

Bosch has collaborated with international clients such as Netflix, UMG, Sony Music, Google, Condé Nast, Samsung, Canon, Audi, Hyundai, Airbnb, and VICE, among many others. His work has been screened at international venues like Anthology Film Archives (New York), Young Director Awards (Cannes), La Jolla Fashion Film Festival (California), and El Ojo de Iberoamérica (Buenos Aires).