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    Home » Biscuit Filmworks Signs Director Freddie Waters For Worldwide Representation

    Biscuit Filmworks Signs Director Freddie Waters For Worldwide Representation

    By SHOOTTuesday, October 14, 2025No Comments10 Views     In 2 day(s) login required to view this post. REGISTER HERE for FREE UNLIMITED ACCESS.
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    Freddie Waters
    LONDON --

    Biscuit Filmworks has added Freddie Waters to its directing roster for global representation.

    A born-and-bred Londoner, Waters began his career by hosting comedy nights that featured some of the U.K.’s then up-and-coming acts, now household names like John Bishop and Jack Whitehall. Over the last few years, he has honed his ability to extract dynamic comedic performances from a wide range of celebrities, including Harry Styles, and athletes such as Thierry Henry, Peter Crouch, and Eric Cantona. Waters has gained a reputation for crafting cinematic, performance-led films. Prior to joining Biscuit, he was most recently repped by production house Somesuch.

    Waters’ campaign work for brands like CrossCountry Trains, DASH Water, McDonald’s, Sports Direct, Paddy Power, Nike, and Adidas highlights his skill at observational character-led storytelling. He has also directed TV such as BBC Three’s Peacock and helmed Waiting for Comedy Central, a series starring Ryan Sampson and Harriet Webb. Waters has screened films at BAFTA- and Oscar-qualifying festivals, including Lugar, a short written by Freddy Syborn (Sex Education, Killing Eve 2) and starring Jack Whitehall and Lolly Adefope.

    “I was instantly drawn to Freddie’s relentless ambition to get the best out of actors and move between genres,” said Rupert Reynolds-MacLean, managing director, Biscuit Filmworks UK. “He’s a phenomenally talented director with outstanding instincts.”

    Waters said, “From the outside, it’s hard to dispute that Biscuit is making most of the best work. Then you get inside and meet Shawn [Lacy, co-founder/managing director], Rupert, and everyone there, and not only does it make sense, but you want in even more.”

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    Tags:Biscuit FilmworksFreddie WatersRupert Reynolds-MacLeanSean Lacy



    Anomaly Promotes Chris Neff To Global Chief AI Officer, Clara Mulligan To Chief Design Officer, Europe

    Tuesday, October 14, 2025
    Chris Neff

    Anomaly has promoted Chris Neff to global chief AI officer and Clara Mulligan to chief design officer, Europe. “At Anomaly, we’ve always defined ourselves as a platform for exceptional talent--a home for curious, diverse thinkers who reject the industry status quo,” said Karina Wilsher, partner and global CEO at Anomaly. “Chris and Clara embody this spirit perfectly. As positive agitators who refuse to accept traditional, siloed thinking, their leadership will continue to unlock transformative ideas across our network.” Neff, who joined Anomaly three years ago as global head of emerging experience and technology, has played an instrumental role in advancing the agency’s future-facing capabilities. He has driven innovation for brands including Ally, Diageo, Google and ABI, while establishing Anomaly’s global Gen AI council. As AI has become central to Anomaly’s offering, Neff has taken on a leadership role in scaling education and adoption across disciplines, a focus that will only grow in his newly created role. Some of the products, services, workflows, and initiatives he’s spearheaded include: Rewire, a bespoke educational curriculum that has rolled out across offices and agencies within the network; proprietary Synthetic Persona products for research and testing purposes internally and externally; and Social Portals, using AI agents to pilot TikTok, and a series of other cultural intelligence tools and workflows to fill gaps and garner insights. GenAI is force multiplying the capabilities of teams all around the world of Anomaly but it is felt through the work and the value all of our people are bringing forth. “AI isn’t the star of our work--it’s the amplifier,” said Neff. “At Anomaly, creativity is our currency, and taste... Read More

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