In a new campaign for FINN Jobb, Norwegian director Øyvind Holtmon of production house Bacon teams with Oslo ad agency Morgenstern to tackle the anxiety around AI replacing human expertise and the contagious trend of professionals switching to content creation as a vocation. The film wastes no time setting up its premise, opening inside a

Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8. Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge,

Two-time Academy Award winner Adrien Brody stars in this TurboTax Super Bowl spot titled “The Expert.” Directed by Craig Gillespie of MJZ for agency R/GA, the 45-second in-game ad, slated to air just before halftime, plays on the concept that taxes are pure drama. When Brody signs on to play TurboTax expert “Janet,” he’s fully

Volkswagen of America’s latest campaign invites a new generation to embrace individuality, curiosity, and saying yes when opportunity calls. The campaign, created in collaboration with Volkswagen’s creative ad agency Johannes Leonardo launches today with this 90-second film entitled “The Great Invitation: Drivers wanted.” A 30-second version of the spot will air during the second half

Comcast’s Xfinity makes its Super Bowl debut by reimagining Universal Pictures’ Jurassic Park. The first-ever national Super Bowl campaign from Xfinity rewinds the clock to 1993 and asks a simple question: What if the Jurassic Park venue had been powered by Xfinity? Set within the world of Steven Spielberg’s original film, the campaign, titled “Jurassic

Beauty brand Dove is returning to the Big Game with “The Game Is Ours,” a :30 celebrating the joy, resilience, and confidence of girls when they are encouraged to focus on what their bodies can do–not how they look–when playing sports. Developed in partnership with Ogilvy, the spot–directed by Savanah Leaf of Park Pictures–will air

At the 2026 Detroit Auto Show (North American International Auto Show) in January, Ford and the National Association for Search and Rescue (NASAR) announced the launch of Bronco “Answer the Call.” This initiative aims to identify and donate fully equipped Ford Broncos to deserving, under-resourced search-and-rescue organizations across the United States. As more people head

Novartis is returning to the Super Bowl, using one of advertising’s biggest cultural stages to address a critical men’s health issue: the tendency to wait until it’s too late to get screened for prostate cancer. During the second half of Super Bowl LX, Novartis will debut this :60, “Relax Your Tight End.: The spot is

In partnership with Team USA, Delta Air Lines has unveiled a three-spot campaign–created by Wieden+Kennedy New York–that shows how the Olympic and Paralympic journey begins far before the starting gun. Directed by Sam Brown of Imperial Woodpecker, the commercials–including this :60 titled “Altitude”–capture the highs and lows of Olympians and Paralympians along the long and

Instacart has unveiled its official return to the Super Bowl with a playful new commercial titled “Bananas,” starring actor and filmmaker Ben Stiller and multi-platinum recording artist Benson Boone. Directed by Spike Jonze via MJZ, the :30 features the duo as retro European disco-pop performers and highlights Instacart’s newest product feature, Preference Picker. The commercial

Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.” “Homesick”

Mosaic North America has been named Canadian agency of record for the Buffalo Bills. The partnership focuses on growing the NFL football team’s fan base in Canada, with Mosaic leading strategy and creative in-market, and deepening the team’s connection with Bills Mafia north of the border. Mosaic’s debut work for the team is a Toronto-wide