As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad—-directed by Thomas Ormonde of ProdCo for BBDO New York–delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of

This spring, Toyota enters into a promotional collaboration with TriStar Pictures’ new family comedy, The Breadwinner starring comedian Nate Bargatze in his first feature film, which arrives in theaters on May 29. With the Toyota Sienna at the center, and integrations across the Tacoma, Land Cruiser and Camry, the collaboration celebrates modern family dynamics, shared

BBDO Chicago rolls out this“Total Overthink of the Head” campaign for Mars’ chewing gums Orbit, Extra, Freedent and Yida. The campaign is anchored in this film spoofing Bonnie Tyler’s hit song “Total Eclipse of the Heart.” Directed by Brian Billow of O Positive, the piece speaks directly to younger audiences and is rooted in the

As navigation apps increasingly route drivers through residential neighborhoods and outdoor play declines, TRUE Hockey, a leading manufacturer of high-performance hockey equipment, is unveiling a new prototype designed to reclaim neighborhood streets for play. Once a hub for children’s sports, residential streets have become high-traffic shortcuts due to “rat-running”—drivers bypassing main roads via navigation apps.

Droga5 São Paulo rolled out the second phase of “Lifeless Flag,” a campaign created for SOS Oceano (SOS Ocean), a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to

Victim Services Toronto (VST) has partnered with 72andSunny Toronto to expand its proven community-based safety initiative, Ask for Angela, through new partnerships and a multi-channel awareness campaign designed to meet people where they are and connect them to support when they need it most. As part of this expansion, VST is introducing the out-of-home campaign

Pacific Northwest telecommunications company Ziply has launched a campaign that turns the tables on typical commercials from fiber optic providers. Two :30 spots for broadcast and two longer versions for social–all directed by Brandt Lewis via production company Good Behavior–present Ziply customers in unusual tongue-in-cheek scenarios. In this commercial titled “Council,” Ziply customers harangue a

Mackenzie Investments, in partnership with Toronto-based creative agency The Garden, unveiled the evolution of their “See Things Others Miss” platform, a campaign that replaces literal financial imagery with a surreal, animated world of portals, ladders to the sky, and shifting landscapes. Building on the momentum of last year’s brand relaunch, the 2026 campaign shifts from

In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering with BBH London and Sharon Horgan’s production company Merman, the charity has launched a provocative campaign that challenges audiences’ growing thirst for true-life tragedy. While someone is reported missing in the U.K. every 90 seconds,

Ahead of the scheduled April 1 Supreme Court arguments in Trump v. Barbara, the American Civil Liberties Union (ACLU) has launched a spot supporting U.S. birthright citizenship. Directed by Anderson Wright via Stink/Stink Studios, “The Beat” is built around Bruce Springsteen’s iconic song, “Born in the U.S.A.” Featuring real people rather than actors, the film

HBO has released the official teaser for the eight-episode first season of the upcoming original Harry Potter series, titled Harry Potter and The Philosopher’s Stone. The series will debut Christmas 2026 on HBO and will be available to stream exclusively on HBO Max. Logline: There is nothing special about Harry Potter–at least that’s what his

In the popular game Clash Royale, every battle is intense. But some players take it one level harder by battling their way to victory on cracked, shattered, and barely functional phone screens. These hardcore heroes of the Clash Royale community are finally getting the recognition they deserve with “Cracked Royale,” a bold campaign from DAVID