Creative studio Los York has hired creative director Kevin Cabuli.
Originally from Argentina where he worked for many years with Ponce, the Buenos Aires affiliate of MullenLowe, and Madre Buenos Aires (aka Mother), Cabuli has seen his work lionized at Cannes and gain prominence in homes across the U.S., LATAM, Asian and European markets. His body of work includes “Melting Icon,” “Pleasureverse,” “Miley’s Touch” and “Mozart by Magnum,” to name just a few for Magnum. Cabuli helped Dove adapt “Real Beauty” to gamer culture in the “Real Virtual Beauty” campaign. For Axe, among many global campaigns, Cabuli promoted vaccinations as “super hot” for guys looking to hookup, and placed pop-up “Axeination Centers” next to vaccination centers.
“Los York doesn’t fit an obvious mold, and neither do the people who make up our team. It really takes a special type of creative to fit in, and feel at home with us,” commented Scott Hidinger, executive creative director. “We searched long and hard for a talent like Kevin and I’m genuinely thrilled to have him on board. His body of work is clever, design-driven and on trend, and I can’t wait to see his brain in action. He’s a huge add.”
“I’ve been following Los York for years,” said Cabuli. “I confess, I’ve borrowed and quoted their work in my own. They are now giving me this incredible opportunity and challenge to move away from big agencies where I’ve been my entire career and go full indie, working with a small and diverse creative team, including designers, animators, VFX supervisors, creative directors and directors. I also have experience in design, art direction, photography and film directing. At Los York I hope to practice these crafts too and start getting some cool things done, which is exactly what Los York does. They get things done.”
“This is a long time coming for Los York but definitely worth the wait,” said Seth Epstein, Los York founder. “Kevin will help Los York continue to grow as a new creative and production model in the advertising industry, offering brands a small but mighty creative partner that works end to end with agility to address fast-moving consumers. Kevin is a true global nomad of the arts and creative hybrid of the highest caliber. He has something to prove and so do we. ”
At Los York Cabuli will provide leadership for the shop’s long-term relationship with Motorola, while also contributing to other brand-direction pitches and projects. Its Motorola partnership has evolved over time into a new kind of agency relationship, cheekily dubbed internally as Los Moto; a close-hold modern creative collaboration that provides end to end services for the brand from strategy through execution.
Taylor Swift Wins Big At MTV Video Music Awards, Ties Beyoncé’s Record
Taylor Swift 's dominance continued at the MTV Video Music Awards, where she took home seven awards — including the night's biggest, the trophy for video of the year.
In her speech Wednesday night, Swift thanked her "boyfriend, Travis" for being on set of the "Fortnight" music video and cheering her on. Fans rewarded the mention of NFL star Travis Kelce with loud screams.
"Everything this man touches turns to happiness and fun and magic," she said, before shifting gears to the 2024 presidential election and instructing her fans who are over 18 to register to vote.
Swift did, however, avoid discussing Kamala Harris' presidential bid on stage. On Tuesday night, Swift endorsed the vice president, moments after Harris' debate with former president Donald Trump ended.
Swift's awards haul brings her to a career total of 30, tying her and Beyonc for the title of most-awarded musician in VMA history. Eminem is now the male artist with the most VMAs, at 14.
Swift and Post Malone also took home the first televised award of the VMAs for best collaboration, for "Fortnight," handed to them by Flavor Flav and Olympian Jordan Chiles.
Swift started that speech by giving remembrance to everyone who lost their lives and loved ones during 9/11, 23 years ago.
"I've just been thinking about what happened 23 years ago, everyone who lost a loved one and everyone that we lost and that is the most important thing about today," she said. "And everything that happens tonight falls behind that."
She then turned to discussing Malone.
"There is a reason Post Malone is everyone in music's favorite person to collaborate with," she shifted her attention to him. "It has taken forever for me to get him to stop calling me... Read More