Danielle Aldrich has been named president of CP+B West, which includes CP+B Boulder and CP+B LA. Aldrich, who most recently served as co-managing director, CP+B Boulder, will now lead across the two CP+B offices to drive connectivity and collaboration, bringing more talent and resources to client partners.
As president of CP+B West, Aldrich joins Vinicius Reis, who oversees CP+B Miami and CP+B Brazil; Richard Pinder, who oversees CP+B Europe; and Bamboo Yee, who oversees CP+B Beijing. Her appointment strengthens the global leadership team of CP+B and is in line with the agency’s modern global network model where each office is entrepreneurial, yet also has the collective strength of the network and its thought leaders behind them. In her new role, Aldrich will report directly to Lori Senecal, Global CEO.
“Each of our 10 offices are led by entrepreneurs who are passionate about building CP+B, in their markets around the world. We have found that by elevating regional leaders, we can better share resources seamlessly across offices in each region, to bring more top strategic and creative talent to our client partners,” said Senecal. “As part of that process, we’re also building our next generation of leadership. Creating this expanded role for Danielle is a natural step as she embodies the CP+B DNA, always looking to uncover the toughest business challenges, and solving them in the boldest, most inventive ways.”
In 2014, after a collective 12 years leading accounts at the agency, Aldrich was named managing director of CP+B Boulder. Under her leadership, CP+B Boulder won significant new business including American Airlines and Hershey’s and has had tremendous organic growth. She also helped develop an innovative and supportive culture that attracts and retains the best talent in the marketplace. Her recent client successes include Hotels.com, Hershey’s, American Airlines and Fruit of the Loom. Aldrich has helped re-invent and grow many brands over the years including bringing Old Navy back to their quirky, democratic fashion roots, delivering immediate and positive sales growth and helping Burger King achieve 21 months of positive sales growth, during which time she oversaw the lauded Subservient Chicken campaign.
Taylor Swift Wins Big At MTV Video Music Awards, Ties Beyoncé’s Record
Taylor Swift 's dominance continued at the MTV Video Music Awards, where she took home seven awards — including the night's biggest, the trophy for video of the year.
In her speech Wednesday night, Swift thanked her "boyfriend, Travis" for being on set of the "Fortnight" music video and cheering her on. Fans rewarded the mention of NFL star Travis Kelce with loud screams.
"Everything this man touches turns to happiness and fun and magic," she said, before shifting gears to the 2024 presidential election and instructing her fans who are over 18 to register to vote.
Swift did, however, avoid discussing Kamala Harris' presidential bid on stage. On Tuesday night, Swift endorsed the vice president, moments after Harris' debate with former president Donald Trump ended.
Swift's awards haul brings her to a career total of 30, tying her and Beyonc for the title of most-awarded musician in VMA history. Eminem is now the male artist with the most VMAs, at 14.
Swift and Post Malone also took home the first televised award of the VMAs for best collaboration, for "Fortnight," handed to them by Flavor Flav and Olympian Jordan Chiles.
Swift started that speech by giving remembrance to everyone who lost their lives and loved ones during 9/11, 23 years ago.
"I've just been thinking about what happened 23 years ago, everyone who lost a loved one and everyone that we lost and that is the most important thing about today," she said. "And everything that happens tonight falls behind that."
She then turned to discussing Malone.
"There is a reason Post Malone is everyone in music's favorite person to collaborate with," she shifted her attention to him. "It has taken forever for me to get him to stop calling me... Read More