Grey has promoted Josh Rabinowitz to executive VP. He has served as sr. VP, director of music for Grey since 2005.
A noted expert on the nexus of music, advertising and branding, Rabinowitz has been a prime mover behind Grey’s Annual Legends of Music Seminar at the Cannes Lions International Festival of Creativity, which has become one of its most popular events. Stars have included Tony Bennett, Yoko Ono, Debbie Harry, Patti Smith, John Legend and the now late Lou Reed.
Responsible for many high-profile initiatives integrating compelling music with advertising, Rabinowitz has worked with a raft of superstars to produce over 7,500 tracks for brands globally across every musical genre.
Rabinowitz has taught “Music in the Media” courses at the Steinhardt School of Music Professions at New York University and The New School of Public Engagement. He has served on the judging panels of the Clios, AICP Show, Cannes Lions and London International Awards, been honorary chairman of the AMP Music and Sound Awards and a regular speaker at MIDEM, the world’s largest music conference.
Partizan Connects With Directorial Duo Ethan & Tom For Global Representation
Partizan has added the London-based directing duo Ethan & Tom to its roster for global representation. Known for their expert technical fluency and authentic casting, Ethan & Tom deploy diverse methods of filmmaking, telling stories ranging from well-crafted visual jokes to stunning and extravagant cinematic worlds.
Ethan & Tom met in 2017 at the University of Westminster where they started making music videos for friends. One of their early projects for the band Badgirl$ caught the attention of Sony Music, leading to a series of successful videos--all while they were still students.
They’ve since worked with a diverse array of artists, including Flohio, Greentea Peng, P-rallel, Nayana IZ, Wu-Lu, Berwyn, PinkPantheress, Tendai, and Jeshi. Ethan & Tom’s work captures the essence of their collaborators and finds intimacy in the artists with whom they work. Ethan & Tom have collaborated with brands like Toyota, North Face, Puma, JD Sports, Lacoste and Gorillas. Prior to joining Partizan, Ethan & Tom were most recently represented by Academy.
In a joint statement, Ethan & Tom shared, “We’re really excited to be joining Partizan’s roster, their creative spirit and exceptional team of producers, reps and EPs have been a dream to work with and we’re buzzing to be stepping into this next chapter with them.”
Partizan founder Georges Bermann said, “Ethan and Tom’s reputation for originality, dedication, and innovative thinking has truly stood out. We’re anticipating a very exciting future for them at Partizan.”
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