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    Furlined Adds Directorial Duo Biceps To Its U.S. Spot Roster

    By SHOOTUpdated:No Comments2132 Views
    Biceps
    SANTA MONICA, Calif. --

    Production house Furlined has added directorial duo Biceps–consisting of Egoitz Audikana and Victor Aguilar (Zipi)–to its roster for U.S. commercial representation. Biceps garnered worldwide acclaim, including two Cannes Lions–a Silver and a Bronze in Film Craft–for their 2021 breakout film “Even More Confusing Times” for Burger King. The duo’s landing at Furlined marks their first representation in the American ad market.

    Biceps brings together two directors with very different styles who come together to form something greater than the sum of their parts. Audikana started his career in fashion photography, music videos and car commercials. Zipi took his first steps in this industry as an agency creative, with a focus on humor and storytelling. 

    Zipi explained, “For us, creating Biceps felt like a second youth. We were able to move into new territory that would have been nearly impossible to explore as individual directors. One of our strengths lies in the variety of spots we are able to direct. One day we’re shooting a car commercial and another day we’re doing a visual comedy spot.”

    Biceps have created standout campaigns for global brands that include Burger King, Gillette, KFC, Diesel, Audi, Renault, Adidas, IKEA, and Beefeater. They have garnered notable awards including the Silver and Bronze Lions, as well as nominations and awards from Ciclope, the Grammys, El Sol Festival, and the U.K. Music Video Awards.

    Furlined president Diane McArter said, “With their elevated conceptual approach and a passion for excellence in craft, Zipi and Audikana invite us to see the world around us with fresh eyes and open minds. We’re delighted to welcome Biceps to Furlined and look forward to being a part of next chapter in their career.”

    In a joint statement, Biceps shared, “It has always been our dream to work in the U.S. market, but we were looking for the right production partner. Furlined has a tremendous brand legacy and an incredible roster that we are proud to be part of. And also, we are so amazed by Diane. From our first call with her, we felt like we were in good hands. She understands the industry and we know she’s really going to push for us.”

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    Noah Wyle Tells Hearing That “The Pitt” Shows TV and Film Production In The U.S. Can Be Revived

    Saturday, March 21, 2026

    "The Pitt" has won praise — and a gurney full of Emmys — for bringing a dose of classic episodic TV to the prestige streaming era.

    Its star, executive producer and sometimes director Noah Wyle said Friday that the HBO Max hospital series is also a throwback of a different sort — it actually shoots in Hollywood at a time when film and television production has shifted to other places with more favorable economic conditions. Wyle said "The Pitt," which won the Emmy for best drama for last year's first season, is "proof of concept" that the model can work.

    Wyle spoke at a hearing organized by California Sen. Adam Schiff held at City Hall in Burbank, the Los Angeles-adjacent city that is home to most major studios, including the Warner Bros. lot where "The Pitt" shoots.

    "I was asked to participate in today's hearing to tell a success story," Wyle said. "I'm happy to report we'll commence shooting season three this summer, and that a rising tide has indeed lifted all boats."

    Wyle said California's recent tax breaks for production made making the series in Burbank possible. He said the show's first season brought nearly 600 production jobs, and its ripple effects brought $125 million to the state economy.

    "That is proof of concept," he said. "That is replicable. And it is vital to the strength of our industry and to our city to support these incentives."

    Wyle, 54, played a central character on NBC's "ER" from 1994 to 2009. His return to a Hollywood hospital — fictionally in Pittsburgh — with "The Pitt" won him an Emmy for best actor in a drama.

    Lean years came in between, when he had to go the increasingly far-off places smaller roles took him.

    "I'll speak from personal experience and say that I haven't... Read More

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