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    Jiah Choi Named CEO of BBDO NY and Energy BBDO Chicago

    By SHOOTNo Comments612 Views
    Jiah Choi (l) and Nancy Reyes
    NEW YORK --

    Jiah Choi has been named CEO of both BBDO New York and Energy BBDO in Chicago.

    “BBDO NY and Energy BBDO are both powerhouse creative agencies in their own right. Each agency has strong complementary capabilities and talent, which is why they work so well together on our shared clients today. Bringing in Jiah as a single leader across both New York and Energy will help us to continue to accelerate growth and amplify shared capabilities for our client partners,” said Nancy Reyes, CEO of the Americas at BBDO.

    The move marks one of the most significant hires that Reyes has made since she joined BBDO last September.

    “Jiah is a badass leader who truly loves our business. From building world class creative agencies, to leading integrated marketing content on the client-side at Coca Cola, her combination of creative and business acumen is special. She is the perfect person to lead our teams in both New York and Chicago,’’ said Reyes.

    Choi spent the past two years as president of Wieden+Kennedy New York, a place that holds a special place in her heart. When asked about her time at the agency, Choi said: “The magic at W+K is real, and I’m eternally grateful that I had the opportunity to work with such an incredible group of people.”

    Prior to her time at W+K, Choi helped start the Los Angeles office of Anomaly, rising to the rank of CEO and establishing client relationships with Uber Eats, Facebook, Allbirds, Diet Coke, and The Los Angeles Rams. She also previously spent time at The Coca-Cola Company leading content and creative on brands such as Sprite and vitaminwater.

    “I’m so excited about the opportunity to help BBDO NY and Energy BBDO build on their momentum of change. BBDO has a legacy of excellence and what a privilege it is that we have the opportunity to deliver on that together,” said Choi.

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    Category:News
    Tags:BBDOBBDO New YorkEnergy BBDOJiah Choi



    Picture North Signs Director Kevin Oh For Commercials and Branded Content

    Monday, April 20, 2026

    Picture North has added director Kevin Oh to its roster of talent for U.S. representation spanning commercials and branded content. Prior to joining Picture North, he had most recently been freelancing.

    An observational director known for his detailed composition and narrative timing, Oh has become known for work that is grounded in real moments and subtle performances that drive every film forward.

    Originally a physics instructor, the pull towards storytelling brought Oh to the world of advertising and with it, the opportunity to direct. He has directed commercials for brands including Adidas, Coca-Cola, Disney, FIFA, Google, Nike, Jack Daniels, and a Puma campaign starring Rosé from Blackpink. A well-rounded filmmaker, Oh is also an accomplished DP and photographer, allowing him to step into many roles on a project and meaningfully collaborate with nearly every department.

    “To be honest, joining Picture North felt like a natural alignment more than a decision,” said Oh. “I tend to put a lot of weight into the details and the relationships behind the work. And since this is something I plan on doing for the rest of my life, that foundation was extremely important to me. There’s a level of care, accountability, and precision at Picture North that I really value. It feels like the kind of partnership where we can build something meaningful and hold each other to a higher standard with every step forward we take together. I’m excited where this path leads both of us.”

    Martin Rodahl, executive producer and founder of Picture North, added, “Kevin is a multiple threat signing! He’s obviously a very accomplished motion director, but his still photography portfolio makes him even more competitive. His background in advertising... Read More

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