Arcade Edit has added Josh Hegard to its roster. A Wisconsin native, Hegard credits the boring school assignments and 1990s pop culture of his youth with inspiring him to become an editor. “I learned the power of edit to manipulate an audience at an early age and never really wanted to do anything else,” said Hegard who spent his early adulthood in Milwaukee, Denver, Hawaii and San Francisco, before landing in Los Angeles to pursue his editing career.
Hegard honed his skills while working as a freelance editor, crafting numerous music videos and commercials, in addition to working on scripted TV and films for Sony, Lifetime, MTV and others. His commercial work spans such brands as Nike, Boost Mobile, Perrier, NFL, MLB, Oscar Mayer, Lowe’s and Longchamp. During this time, Hegard’s work garnered numerous awards, including a Cannes Silver Lion and a Daytime Emmy. His most recent endeavors include a spot for Adidas starring Willow Smith.
Damian Stevens, managing partner at Arcade Edit, L.A., cited Heder’s “use of sound design, music and overall editorial timing” as being “what captivates a viewer.”
