Arcade Edit has added Josh Hegard to its roster. A Wisconsin native, Hegard credits the boring school assignments and 1990s pop culture of his youth with inspiring him to become an editor. “I learned the power of edit to manipulate an audience at an early age and never really wanted to do anything else,” said Hegard who spent his early adulthood in Milwaukee, Denver, Hawaii and San Francisco, before landing in Los Angeles to pursue his editing career.
Hegard honed his skills while working as a freelance editor, crafting numerous music videos and commercials, in addition to working on scripted TV and films for Sony, Lifetime, MTV and others. His commercial work spans such brands as Nike, Boost Mobile, Perrier, NFL, MLB, Oscar Mayer, Lowe’s and Longchamp. During this time, Hegard’s work garnered numerous awards, including a Cannes Silver Lion and a Daytime Emmy. His most recent endeavors include a spot for Adidas starring Willow Smith.
Damian Stevens, managing partner at Arcade Edit, L.A., cited Heder’s “use of sound design, music and overall editorial timing” as being “what captivates a viewer.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More