Companies first team on Beats by Dre campaign
Emmy-winning postproduction house Therapy Studios and bicoastal music production company Ring The Alarm have teamed up to form a partnership that will allow for seamless music and sound offerings to clients in the advertising, film, and television industries. The alliance will extend Ring The Alarm’s services to offer world-class mixing and sound design services to their clients via Therapy, and allows Therapy to connect their clients with Ring The Alarm’s creative team for original music.
The first project born out of the partnership was Beats by Dre’s largest campaign to date: “The Game Starts Here.” The three short films out of R/GA London are epic in scope, focusing on the captains of France, England and New Zealand’s rugby teams as they prepare for the 2015 Rugby World Cup.
Ring The Alarm worked closely with Beats on the campaign from inception to delivery, which marked the audio brand’s first use of original composition in place of licensed songs. Ring The Alarm created a distinctive sonic landscape for each film, conceptualizing music that connected to each player’s story and creates a profound imprint of each nation.
Sound design and mixing were handed off to Therapy’s Eddie Kim and Jeffrey Fuller, who created a precise and delicate fusion of hushed intimacy interwoven with the din of team and countrymen.
Ring The Alarm was founded a year ago by Daron and Jenny Hollowell and Brent Nichols. They have worked with such brands as Lincoln, Visa and Gillette. Ring The Alarm shortlisted for 2015 Cannes Lions and the Clios.
Joe DiSanto is EP of Therapy Studios which is hot off two recent Emmy wins, from four nominations, for their work on the HBO docu-series Foo Fighters: Sonic Highways.
Apple’s “Fuzzy Feelings” Wins Primetime Commercial Emmy Award
Apple’s “Fuzzy Feelings” won the primetime commercial Emmy this evening (9/7) during the first of two Creative Arts Emmy Awards ceremonies being held this weekend in the Peacock Theater at LA Live. The yuletide film out of TBWAMedia Arts Lab was directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures.
“Fuzzy Feelings” introduces us to an office worker by day and stop-motion artist by night. As an employee, she works for a boss whom she’s grown to hate. So at night, her stop-motion creations put him in dire straits. The young woman makes her stop-motion fare by deploying the iPhone 15 Pro camera and a MacBook Air with M2 to edit it. However, when the woman's day job takes a turn and she starts to see her boss in another light, so too do her stop-motion endeavors as we see the value of working towards a kinder world, and what better time to start than during the holiday season?
Director Aniello is no stranger to the Emmy proceedings. As creator of the HBO Max series Hacks, she has won two Emmys (writing and directing) as well as a DGA Award. This year she is nominated for three more Emmys on the strength of Hacks--Outstanding Comedy Series as well as writing and directing for a comedy series.
This marks the second straight year that an Apple film has won the coveted primetime commercial Emmy. Back in January 2024, Apple’s “The Greatest,” directed by Kim Gehrig of Somesuch, came away with the Emmy.
This time around, “Fuzzy Feelings” topped a field of nominated commercials consisting of: Apple’s “Album Cover” from Apple’s in-house creatives and directed by David Shane of O Positive; Uber One | Uber Eats’ “Best Friends,” also... Read More