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    Home » Serial Pictures Signs Arnaud Uyttenhove For Spots, Branded Entertainment

    Serial Pictures Signs Arnaud Uyttenhove For Spots, Branded Entertainment

    By SHOOTFriday, February 22, 2019Updated:Tuesday, May 14, 2024No Comments3337 Views
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    Arnaud Uyttenhove
    LOS ANGELES --

    Serial Pictures has signed director Arnaud Uyttenhove for North American representation spanning commercials, branded entertainment, and music videos. The young, Belgium filmmaker has already established himself in the commercial world, directing for worldwide brands including Hermes, Airbnb, Coca-Cola, Toyota, Gatorade, and UNIQLO. He had been repped in the U.S. by Caviar which continues to handle him in France and Belgium.

    Uyttenhove’s body of work includes two Super Bowl campaigns, one for Jeep and the other for Chrysler, featuring Bob Dylan. Uyttenhove went on to direct, among other assignments, the launch spot for Airbnb’s “Experiences,” and a Gatorade campaign for the World Cup. Arnaud also directed the short films Laura for L’Opéra de Paris; and Lacrimosa in collaboration with the Los Angeles Master Chorale.

    “One of Arnaud’s many skills is merging raw, human truth with rich, textured cinematic visuals,” said Violaine Etienne, Serial Pictures’ founding partner. “We’re excited to partner with him in expanding his already impressive visual language and connective, beguiling filmmaking.”

    “I’ve gotten to know Violaine over the past few years, and I’m truly touched by the work I’ve seen from Serial Pictures and its talented directors,” said Uyttenhove. 

    After studying cinema at ESEC in Paris, Uyttenhove began his career as an art director before deciding to follow his strong passion for filmmaking. He made his directorial debut with the internationally recognized documentary Somewhere to Disappear about the American photographer Alec Soth. The documentary screened at multiple festivals, including Hot Docs and the Hamptons Film Festival. Uyttenhove is a 2014 SHOOT New Directors Showcase alum.

    Now based in Los Angeles, Arnaud is currently writing his first feature and he is in postproduction on his short film NOA starring Hopper Penn, shot in Tahiti. 

    A joint venture with Anonymous Content, Serial Pictures is headquartered in New York and Los Angeles, with a global network of partners throughout Europe.

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    Category:News
    Tags:Arnaud UyttenhoveSerial PicturesViolaine Etienne



    Video Game Performers Ratify Contract To End Nearly Yearlong Strike

    Wednesday, July 9, 2025

    Unionized video game performers have overwhelmingly voted to approve a new contract with their employers. The vote, whose results were announced Wednesday night by the Screen Actors Guild-American Federation of Television and Radio Artists, ends a nearly three-year-long effort from union negotiators to obtain a new contract for the performers. The process, which included an 11-month strike against several major game makers, hinged on how artificial intelligence would affect performers in the industry. SAG-AFTRA said 95% of the members who voted favored ratification. The new contract delivers pay raises, control over performers' likenesses and artificial intelligence protections. A tentative contract agreement was first reached in early June between the union and an industry bargaining group consisting of several major video game companies, including Activision, Disney and Electronic Arts. Video game performers "endured a great deal of sacrifice throughout the 11-month strike," Duncan Crabtree-Ireland, the SAG-AFTRA national executive director and chief negotiator said in a press release announcing the results. "Now that the agreement is ratified, video game performers will be able to enjoy meaningful gains and important A.I. protections, which we will continue to build on as uses of this technology settle and evolve," Crabtree-Ireland wrote. Audrey Cooling, a spokesperson for the video game producers involved in the deal, wrote that the agreement "delivers historic wage increases, industry-leading A.I. protections, and enhanced health and safety measures for performers." "We look forward to building on our industry's decades-long partnership with the union and continuing to create groundbreaking entertainment experiences for billions of players... Read More

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