Creative and production house Stept Studios has added L.A.-based director Brendan Vaughan to its talent roster for U.S. representation spanning commercials and branded content.
Vaughan found his way into film by making skate videos in the desert. In order to get experience without taking a traditional route, and no money, he said yes to any job that would get him onto a set, from being a sound guy to being a not-so-good gaffer. His eagerness to try his hand at anything, led him to learn all aspects of film-making. After working on various music videos he landed an ACD role at Beats by Dre, where he focused on moving the brand’s social media presence to a more real and gritty Gen-z targeted space, and gave him insight into the creative process for a brand with a strong DNA.
Vaughan has directed campaigns for global brands such as BMW, Cadillac, Sonos, Mercedes-Benz, and Beats by Dre. He has also directed music videos for Travis Scott, Lil Yachty, Migos, Bastille, Charlie Puth, Alicia Keys, Oliver Tree and Lil Uzi Vert. He was nominated for a 2020 UK Music Video Award for his work with MASN.
Vaughan’s body of commercial work and music videos blend the creative direction he brought to Beats, his passion for European films, fast cars, and his western roots. A great example of this is the juxtaposition in his M4 Rebels spot for BMW. A sleek German car is seen tearing up gritty streets that is kicking up dust on the vehicle, while the narrator echoes to the driver to “rebel.”
Prior to joining Stept, Vaughan had most recently been freelancing. Earlier he was repped by Moxie Pictures.
“Brendan’s work is both edgy and refined which is a space not many directors can navigate in parallel. Stept is known for executing in both of these lanes but seeing Brendan do it so well with automotive and tech brands made him a great fit for our roster,” said David Brickel, managing director, production. at Stept. “His success in Europe and the determination to always be learning makes us thrilled to bring Brendan into the fold and go on this journey together.”
Vaughan described Stept as a company that will allow him “to push the boundaries of filmmaking in a quickly changing commercial landscape. Not only that, but they have avenues that offer more creative freedoms and formats, from ideation to delivery.”
Stept Studios maintains bases of operation in Los Angeles and Jackson Hole, Wyoming.
Apple’s “Fuzzy Feelings” Wins Primetime Commercial Emmy Award
Apple’s “Fuzzy Feelings” won the primetime commercial Emmy this evening (9/7) during the first of two Creative Arts Emmy Awards ceremonies being held this weekend in the Peacock Theater at LA Live. The yuletide film out of TBWAMedia Arts Lab was directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures.
“Fuzzy Feelings” introduces us to an office worker by day and stop-motion artist by night. As an employee, she works for a boss whom she’s grown to hate. So at night, her stop-motion creations put him in dire straits. The young woman makes her stop-motion fare by deploying the iPhone 15 Pro camera and a MacBook Air with M2 to edit it. However, when the woman's day job takes a turn and she starts to see her boss in another light, so too do her stop-motion endeavors as we see the value of working towards a kinder world, and what better time to start than during the holiday season?
Director Aniello is no stranger to the Emmy proceedings. As creator of the HBO Max series Hacks, she has won two Emmys (writing and directing) as well as a DGA Award. This year she is nominated for three more Emmys on the strength of Hacks--Outstanding Comedy Series as well as writing and directing for a comedy series.
This marks the second straight year that an Apple film has won the coveted primetime commercial Emmy. Back in January 2024, Apple’s “The Greatest,” directed by Kim Gehrig of Somesuch, came away with the Emmy.
This time around, “Fuzzy Feelings” topped a field of nominated commercials consisting of: Apple’s “Album Cover” from Apple’s in-house creatives and directed by David Shane of O Positive; Uber One | Uber Eats’ “Best Friends,” also... Read More