VCCP has appointed the multi award-winning Yan Elliott as creative director, bringing a celebrated advertising mind to its growing creative team.
With 25 years of experience across many of London’s top agencies–including Mother, Engine, Lucky Generals, The&Partnership and AMV BBDO–Elliott has created some of advertising’s most iconic and enduring work. His career highlights include the cult classic Dr Pepper “What’s the worst that can happen?” as well as the Orange “Gold Spots” cinema campaign and the launch of Sky’s long-running “Believe in Better” platform. He has also worked with rising talent before their breakthrough moments, casting young actors Martin Freeman in Super Noodles and Jesse Eisenberg in Dr Pepper.
Elliott has held senior leadership roles at Lucky Generals, WCRS and The&Partnership, and even co-founded his own agency, Fabula. Most recently, as chief creative officer of Weber Shandwick, he brought fresh perspectives from PR into advertising, leading innovative activations such as creating a world first–”The Refrigerated Art Frame” for Budweiser.
At VCCP, Elliott will serve as creative director on Barclays alongside other clients.
In a joint statement, Chris Birch and Jonny Parker, chief creative officers at VCCP, shared, “Yan’s written some of the greatest ads of our time–Orange ‘Gold Spots’, Dr Pepper’s ‘What’s the worst that can happen?’, Sky’s ‘Believe in Better’–stuff that properly lodged itself in culture. And now he’s bringing all that brilliance (and mischief) to VCCP. On top of that, he once ran his own agency from a canal boat, which makes him officially cooler than the rest of us. He’s a supreme talent, a lovely human, and we’re bloody delighted he’s here raiding the White Claw fridge with us.”
Elliott added, “VCCP has a track record of making ideas that break out into the real world and become part of culture. That’s always been my ambition too–to create work that people genuinely notice, enjoy and remember. I’m excited to join such a brilliant team who are hungry to keep pushing the work further.”