Monday, May 21, 2018

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Friday, May. 18, 2018
Worlds Of Promise
The recently concluded two-day VRLA confab and expo in Los Angeles presented a dizzying array of technology. But sometimes lost in the wondrous advancements is what VR truly advances—a special connection to a story and the people in it. Engaged viewers can, for instance, choose to put themselves in...
Friday, Mar. 23, 2018
True or False?
This column’s headline is the litmus test question when assessing whether a campaign will ring true and connect with audiences or if a false chord will set back a brand. Two recent endeavors underscore the peril of being disingenuous as well as the value of being true to yourself and others. On the...
Friday, Feb. 16, 2018
Director/Healer
Groucho Marx famously played havoc with the old adage “time heals all wounds,” concluding instead that “time wounds all heels.” While I’m not convinced as to the absolute truth of either statement, it would seem that today we have plenty of heels in prominent places whose currency is divisiveness...
Friday, Dec. 22, 2017
100 Thank Yous
For the third straight year, the ad industry recently came together for 100 Pieces, a creatively driven fundraiser to benefit Safe Place for Youth (SPY), a homeless center in Venice, Calif., which opens its doors each year to thousands of people under the age of 25 on the streets of Los Angeles,...
Friday, Aug. 18, 2017
A Tale of Two Directors
Amanda Marsalis and DeMane Davis—directors who made their mark in indie features and are active in commercials and branded content via, respectively, production companies Backyard and Sweet Rickey—recently extended their reach into primetime TV, helming season two episodes of Queen Sugar, the...
Friday, May. 19, 2017
Film2Future Connects With Deutsch
As SHOOT gears up for its 15th New Directors Showcase at the DGA Theatre in NYC next week (5/25), opening up opportunities for promising talent, there are other relatively new programs gaining traction which are designed to create paths into the industry for those who aspire to something better...
Friday, Mar. 24, 2017
Basking In The Glow of "Moonlight"
When Moonlight was awarded the Best Picture Oscar just moments after it had been erroneously given to La La Land, media coverage centered on what went wrong to lead to the biggest gaffe in Academy Awards history. But somewhat lost in the immediate shuffle was what the films represented— La La Land...
Friday, Feb. 10, 2017
Remembering One’s Roots
Jimmy Smith, an accomplished agency creative who currently serves as partner, chairman and CCO of Amusement Park Entertainment, recalled years ago awarding a young filmmaker with his first commercial. That director went on to a stellar career in spots and features. But today, Smith laughed, he can’...
Friday, Oct. 28, 2016
ECA & Directors Series' Parallels
The Emerging Cinematographer Awards (ECA) ceremony held at the DGA Theater in L.A. last month was in some respects a microcosm of SHOOT’s Directors Series with its director profiles, its close-up look at up-and-coming talent, and a Cinematographers & Cameras feature exploring not only DPs and...
Friday, Aug. 19, 2016
"Causal Is The New Creativity"
The title of this column was a comment made by Winston Binch, chief digital officer of Deutsch North America, during the AICP Show Road Tour in Los Angeles last month as part of a roundtable discussion in which AICP Next judges talked about the honored work and trends in the industry. AICP...