Michelle Tang has been named chief growth officer for McCann’s North American operations. She will report directly to Alex Lubar, president, McCann North America.
Tang brings more than 15 years of leadership experience in the agency growth discipline to her role. She joins McCann from Digitas, where she served as chief marketing officer for North America, overseeing business development, strategic growth, marketing, and communications.
“Michelle has a tremendous track record for driving growth at a range of top-tier marketing agencies,” said Lubar. “She thinks like an innovator and finds the most meaningful connection between a client’s most serious challenges and an agency’s strongest offerings. And she has driven growth across a range of agency environments, from boutiques to global agencies, digital consultancies, traditional advertising agencies and media shops.”
Prior to joining Digitas, Tang held growth leadership roles at agencies including Organic, FCB, and Wunderman Thompson, winning an impressive roster of clients in the automotive, clothing, retail and CPG categories. In addition, Tang is a frequent speaker on DE&I and an outspoken advocate of the AAPI community. She is a board member of Ascend Leadership, the largest Pan-Asian professional development organization in the United States.
Tang said she is joining McCann at a juncture “when the agency has been operating at the highest levels of creative and strategic success for its clients, and I am a huge fan of the amazing work they have been producing over the last five years. I am excited to help write the next chapter with Alex and the McCann team.”
