Intuity Medical, Inc., a medical technology company, rolled out a campaign promoting Pogo Automatic, which checks out a person’s blood sugar level sans any of the typical hassles involved–such as having to wear a glucose sensor.
Conceived by creative agency Cutwater, the campaign includes two centerpiece spots, including this one titled “Pickleball” which introduces us to two naturist pickleballers. They play the sport stark naked, except for socks and sneakers. The woman also has to wear a glucose sensor on her arm, which makes her feel self-conscious on the court. But Pogo Automatic comes to the rescue, meaning she can return to the court unencumbered.
Hank Perlman of production company Hungry Man directed both commercials in the “You’re Good To Pogo” campaign.
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Credits
Client Intuity Medical Agency Cutwater Chuck McBride, founder & chief creative officer; Christian Hughes, principal & president; Amy Su, creative director; Mike Ennen, copywriter; Alexandra Elbright, sr. art director; Patrick Nelson, sr. designer; Emma Shepler, art director; Doug Stivers, exec producer; Uma Mantravadi, strategist; Viktor Torbjörnsen, director of creative strategy & head of social. Production Hungry Man Hank Perlman, director; Caleb Dewart, exec producer/managing partner; Franchesca McDowell, head of production; Matt O’Shea, producer; Adam Beckman, DP; Latisha Duarte, production designer. Editorial Hungry Man Mike Feldman, editor. Post/VFX Brickyard VFX Sean McLean, lead VFX; Brody McLean, VFX; Ellen Schmitt, producer. Post/Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Post Lime Studios Tom Paolantonio, mixer.
Leading Australian Aboriginal voices, creatives and mental health professionals have come together to launch an awareness initiative focused on the staggering rate of suicide in First Nation communities.
This short film, titled Change Direction, directed by filmmaker Warwick Thornton, with support from advertising agency Apparent and production company Photoplay, explores the role culture can play in reversing the crisis.
The Westerman Jilya Institute for Indigenous Mental Health, founded by psychologist Dr. Tracy Westerman AM (Nyamal, indigenous Austrlian people of the Pilbara area of northwestern Western Australia), partnered with Aboriginal creative talent including Thornton (Kaytetye), poet Dakota Feirer (Bundjalung-Gumbaynggirr), actor Pedrea Jackson (Jingili-Mudburra-Waramungu) and songman Fred Leone (Butchulla), to develop a campaign aimed at the hearts and minds of all Australians.
The campaign, led by the short film, aims to change the direction of Aboriginal mental health by pointing to Jilya’s solution: more Aboriginal psychologists to improve screening and suicide prevention within Aboriginal communities. The Institute funds scholarships for Indigenous people in high-risk communities to become psychologists in places that desperately need them, with a vision to “build an army” of Indigenous psychologists.
Beyond raising awareness, the campaign will seek donations to help fund the scholarships.
The short film centers on a poem, written in collaboration between Apparent and Dakota Feirer, using a palindrome to turn a negative narrative to positive through the power of cultural connection.
Hamish Stewart, CCO at Apparent, said, “Our team is committed to doing something to help address an issue... Read More
