Pacific Northwest telecommunications company Ziply has launched a campaign that turns the tables on typical commercials from fiber optic providers. Two :30 spots for broadcast and two longer versions for social–all directed by Brandt Lewis via production company Good Behavior–present Ziply customers in unusual tongue-in-cheek scenarios. In this commercial titled “Council,” Ziply customers harangue a company representative at a town hall meeting, complaining loudly about how great their service is. They are not used to fast, reliable and inexpensive fiber service, with no strings attached.
The campaign was created by Ziply in collaboration with NorthxWest, a creative advertising consultancy led by freelance creative director Mishy Cass, creative director/copywriter Jeff Barry and former agency head of production turned prolific freelance producer Tanya LeSieur.
“I can honestly say this was the first time during a wardrobe fitting that we were all laughing hysterically, just seeing how all the characters and their quirks were coming to life,” said Cass. “Plus, thanks to Brandt and his team, we were able to land on an incredible cast with major comedy and improv chops; casting was an embarrassment of riches to say the least.”
“This was such a fun project to work on,” said director Lewis. “It was a much tighter, smaller team that was working closely with the client and it made everything run super smooth. All the key decision makers were present and collaborating every step of the way which made our ability to adjust and try new ideas much faster and more feasible. It’s how we wish every project could work.”
