On the heels of the Biden Administration’s call for billions of dollars to advance its climate agenda while discussions around global debt and climate intensify, a new educational group, Science Moms (made up of climate scientists who are also moms), is rallying the mom masses to give U.S. Senators and Representatives an earful.
In this spot, “Outside Voices,” from The Martin Agency, comedy is deployed to marshal mom forces everywhere to lobby their elected officials over the seriousness of climate change and imploring them to take action to address it.
Various moms use their “outside voices”–a higher decibel level normally reserved to get their kids to behave–not only outside but indoors in order to get people in power to take notice when it comes to climate concerns.
Jocelyn & Dawn of Biscuit Filmworks directed “Outside Voices.”
Credits
Client Science Moms Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, executive managing director, creative director; Ashley Marshall, executive creative director; Kim Nguyen, creative director/copywriter; Kate Placentra, associate creative director/art director; Raiven Delisle, art director; Filip Williander, creative technology director; John McClaire, experience designer; Tasha Dean, EVP, head of production; Tricia Hoover, executive producer; Danica Walker, sr. content producer; Marleny Castanos, content producer; Rachel Bensinger, jr. content producer; Elizabeth Paul, chief strategy officer; Allie Ballard, associate strategist. Production Biscuit Filmworks Jocelyn & Dawn, directors; Holly Vega, exec producer; Natalie Metzger, line producer. Editorial Whitehouse Post Heidi Black, editor; Nelson Mustain, associate editor; Lucia Villalta, producer; Joanna Manning, exec producer. VFX Carbon VFX Matthew McManus, exec producer; Nhu Phan, producer; Julien Biard, colorist; John Price, creative director/Flame lead. Music Asche & Spencer Music-Quirky 285D Record/Mix Lime Studios Sam Cassas, mixer; Susie Boyajan, producer. Actors Lauren Adams, Charlene Deguzman, Marcy Jarreau, Simone Moore, Birdie Borria, Thom Nember. Animation Black and Red Phillip Epstein, technical director; Nick Turner, sr. digital producer; Zach Thomas, lead animator; Tyler Davis, graphic designer. Animation Make it Move-Animations Deveh Langston Design SuperJoy Arturo Olivarez, designer. Casting Ross Lacy Casting
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
