On the heels of the Biden Administration’s call for billions of dollars to advance its climate agenda while discussions around global debt and climate intensify, a new educational group, Science Moms (made up of climate scientists who are also moms), is rallying the mom masses to give U.S. Senators and Representatives an earful.
In this spot, “Outside Voices,” from The Martin Agency, comedy is deployed to marshal mom forces everywhere to lobby their elected officials over the seriousness of climate change and imploring them to take action to address it.
Various moms use their “outside voices”–a higher decibel level normally reserved to get their kids to behave–not only outside but indoors in order to get people in power to take notice when it comes to climate concerns.
Jocelyn & Dawn of Biscuit Filmworks directed “Outside Voices.”
CreditsClient Science Moms Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, executive managing director, creative director; Ashley Marshall, executive creative director; Kim Nguyen, creative director/copywriter; Kate Placentra, associate creative director/art director; Raiven Delisle, art director; Filip Williander, creative technology director; John McClaire, experience designer; Tasha Dean, EVP, head of production; Tricia Hoover, executive producer; Danica Walker, sr. content producer; Marleny Castanos, content producer; Rachel Bensinger, jr. content producer; Elizabeth Paul, chief strategy officer; Allie Ballard, associate strategist. Production Biscuit Filmworks Jocelyn & Dawn, directors; Holly Vega, exec producer; Natalie Metzger, line producer. Editorial Whitehouse Post Heidi Black, editor; Nelson Mustain, associate editor; Lucia Villalta, producer; Joanna Manning, exec producer. VFX Carbon VFX Matthew McManus, exec producer; Nhu Phan, producer; Julien Biard, colorist; John Price, creative director/Flame lead. Music Asche & Spencer Music-Quirky 285D Record/Mix Lime Studios Sam Cassas, mixer; Susie Boyajan, producer. Actors Lauren Adams, Charlene Deguzman, Marcy Jarreau, Simone Moore, Birdie Borria, Thom Nember. Animation Black and Red Phillip Epstein, technical director; Nick Turner, sr. digital producer; Zach Thomas, lead animator; Tyler Davis, graphic designer. Animation Make it Move-Animations Deveh Langston Design SuperJoy Arturo Olivarez, designer. Casting Ross Lacy Casting
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More