Mackenzie Investments, in partnership with Toronto-based creative agency The Garden, unveiled the evolution of their “See Things Others Miss” platform, a campaign that replaces literal financial imagery with a surreal, animated world of portals, ladders to the sky, and shifting landscapes.
Building on the momentum of last year’s brand relaunch, the 2026 campaign shifts from broad awareness to product consideration. The new work brings to life Mackenzie’s differentiated investment capabilities, including AI-powered Quantitative Investing, Private Markets and the Energy Transition, through a series of visual metaphors that illustrate how the firm identifies opportunities that others may overlook.
Directed and illustrated by Emmanuelle Walker via production company Wizz, the hero 30-second film (and its 15-second counterparts) transports viewers into a distinctive, high-contrast animated environment. In one scene, a figure pulls back a literal brick wall to reveal a lush forest; in another, an expert eye guides a traveler across a pixelated bridge of light spanning a massive waterfall.
“The first campaign proved that behaving ‘out of category’ captures attention,” said Lindsay Eady, executive creative director at The Garden. “This year, we wanted to use the inventiveness of that world to bring more of Mackenzie’s innovative approach to life. Animation allowed us to make complex stories like energy transition or quantitative models clearer and more visceral while maintaining the distinctive style that builds brand recall.”
