Asia’s leading virtual production integration services provider builds Formosa TV’s new studio around Pixotope enabling cost-efficient immersive live broadcasts and increasing operational efficiency.
Created in response to the growing use of LED volumes in virtual production, Pixotope XR Edition is an off-the-shelf software solution that removes the need for bespoke set ups and proprietary hardware. The solution delivers a range of purpose-built tools that simplify setup and operation. As a result, FTV benefits from optimized hardware usage and simplified, efficient, and resilient XR workflows, including high-impact set extension for larger-than-life 360-degree virtual environments, unrestricted by LED volume size.
Built in collaboration with Harvatek, a Taiwanese supplier of LED volumes, the studio was planned, designed, and built by GETOP and is formally known as the CYANS LED Virtual Studio, the centerpiece of which is a massive 8K LED wall measuring 18.5 meters (60 ft) wide and 5 (16.4 ft) meters high. GETOP’s objective for the studio is to produce television content with a narrative style that advances television production technology and workflows into a new era. To achieve this, GETOP established specific production goals and designed plans to utilize multi-camera operations and precise, real-time XR stitching technology for set extension.
SPW CreditsProduced by Pixotope
Contact NameChloe Larby, Grithaus Agency
Contact Phone+ 1 7454012045
Contact via emailPropel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More