A new global report on violence against children released by UNICEF reveals 1 in 4 young children across the world are exposed to domestic violence at home–taking such forms as violent discipline, sexual abuse and homicide.
Grey New York created an internet film to support the launch of this landmark report. Titled “Cursing Parrots,” the video features un-doctored, found-footage of real cursing parrots and the derogatory phrases they learn from their households.
A series of supered messages than reads: “If a parrot can remember what happens in an abusive home, imagine a child”/1 in 4 young children are exposed to domestic violence”/”Violence marks children forever. Recognize it. Report it.”
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2017-11-03)
Credits
Client UNICEF Priyanka Pruthi, sr. producer Agency Grey New York John Patroulis, worldwide chief creative officer; Ron Lenois, Jeff Stamp, deputy chief creative officers; Marco Pupo, Joao Coutinho, group creative directors; Leo Barbosa, creative director/art director; Cuanan Cronwright, creative director/writer. Production Agency TOWNHOUSE James McPherson, head of integrated production; Jan Zislin, executive integrated producer; Ranelle Fowler, integrated producer; Matt Baker, audio engineer. Production Company Catch And Release, NY Ross Dabrow, content producer; Greg Sylvester, chief of content; Brent Lovell, head of clearances & acquisitions; Kelli Cline, sr. clearance lead; Zoe Ani, Jordan Vail, clearance specialists; Liz Mandeville, curation director.
Ben Stiller has launched Stiller’s Soda in his hometown of New York City. The beverage is low sugar, only 30 calories and all-natural. The debut collection features three beloved nostalgic Americana flavors – Root Beer, Lemon Lime, and Ben’s all-time favorite, Shirley Temple.
Stiller’s is filling a gap in the beverage category with a simple philosophy: classic soda for a new world. Moving away from traditional sodas heavy in sugar and artificial ingredients, and steering clear of the crowded prebiotic and probiotic market. Stiller’s delivers on the promise that each can is carefully crafted with all-natural ingredients that are low in sugar and calories, packed with essential vitamins including B12, C, and D, and a high volume of bubbles to create “The World’s Refreshing-est Soda.”
True to Stiller’s creative roots, the brand launch features a humor-driven campaign with him alongside fellow actor, friend, creative partner (they co-wrote Tropic Thunder) and Stiller’s Soda advisor Justin Theroux. The campaign parodies over the top ‘80s ads, featuring Stiller pitching the soda with help from a rambunctious whisper-voice, narrated by Theroux.
This spot introducing Stiller’s Soda was directed by Guy Shelmerdine of production house SMUGGLER. Comedian Stiller for the purposes of this piece plays a strait-laced spokesperson whose earnest product intro quickly unravels into a battle of wills. The retro-cool setup is repeatedly interrupted by a mysterious ASMR-tinged whisper voiced by Theroux that sabotages intentions with a dry, comedic wink.
Neon glows, slow-motion soda pours and logo close-ups nod to a bygone era while the interruptions inject mischievous, off-beat flair. Stiller’s clipped timing and mounting... Read More
