Bruce Andreini has joined Rokkan as sr. VP, head of integrated production, with Jenny Lee coming aboard as executive producer. Their roles will continue shaping agency Rokkan’s content creation capabilities, servicing clients like Cadillac, Verizon, Hilton, and William Grant & Sons. Andreini and Lee strengthen the shop’s ability to meet client demands for cross-channel content while pushing more nimble production models.
Andreini has worked in advertising for 20 years, spending time at Grey, Deutsch, Publicis and most recently, Saatchi & Saatchi. Andreini has produced numerous award-winning campaigns over the years, including work on brands like JCPenney, Chase, Ikea, Snapple, Lenovo and alcohol brands Heineken, Tecate, Miller Lite and Keystone Light. He will head Rokkan’s integrated content production department and help the agency to expand the model and definition for content.
Lee brings to Rokkan over a decade of production experience with a wide and varied client portfolio. Previously, Lee worked in film and television, lending her talents to TBS and NYC Media before transitioning into advertising. Most recently, as a senior producer at Y&R, she worked on campaigns for Dell, Campbell’s Soup, Cirque du Soleil and Pepperidge Farm. At Rokkan she will dedicate the majority of her time to Cadillac with work spanning television, digital, social and virtual reality.
“Bruce and Jenny bring exceptional expertise creating content for clients of all shapes and sizes,” said John Noe, CEO, Rokkan. “And as commerce and content continue to collide, it’s an imperative for Rokkan to continue to evolve our storytelling ability in tandem with all of the other creative work we do.”
The addition of Andreini and Lee comes after key promotions and hires at Rokkan. Promotions included James Cockerille, chief strategy officer, and Lindsay Williams, chief connections officer. New hires Alex Lea, SVP, executive creative, and Tammy Hwang, SVP, strategy, joined the agency in May 2018.
James Earl Jones, Lauded Actor and Voice of Darth Vader, Dies At 93
James Earl Jones, who overcame racial prejudice and a severe stutter to become a celebrated icon of stage and screen — eventually lending his deep, commanding voice to CNN, "The Lion King" and Darth Vader — has died. He was 93.
His agent, Barry McPherson, confirmed Jones died Monday morning at home in New York's Hudson Valley region. The cause was not immediately clear.
The pioneering Jones, who was one of the first African American actors in a continuing role on a daytime drama and worked deep into his 80s, won two Emmys, a Golden Globe, two Tony Awards, a Grammy, the National Medal of Arts, the Kennedy Center Honors and was given an honorary Oscar and a special Tony for lifetime achievement. In 2022, a Broadway theater was renamed in his honor.
He cut an elegant figure late in life, with a wry sense of humor and a ferocious work habit. In 2015, he arrived at rehearsals for a Broadway run of "The Gin Game" having already memorized the play and with notebooks filled with comments from the creative team. He said he was always in service of the work.
"The need to storytell has always been with us," he told The Associated Press then. "I think it first happened around campfires when the man came home and told his family he got the bear, the bear didn't get him."
Jones created such memorable film roles as the reclusive writer coaxed back into the spotlight in "Field of Dreams," the boxer Jack Johnson in the stage and screen hit "The Great White Hope," the writer Alex Haley in "Roots: The Next Generation" and a South African minister in "Cry, the Beloved Country."
He was also a sought-after voice actor, expressing the villainy of Darth Vader ("No, I am your father," commonly misremembered as "Luke, I am your father"), as... Read More