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    Christjan Jordan Joins Union as Partner/Editor 

    By SHOOTUpdated:No Comments12834 Views
    Christjan Jordan
    SANTA MONICA, Calif. --

    Christjan Jordan, who has cut award-winning work for Amazon (Lucky Generals), GEICO (Martin Agency) and Madden NFL (Heat), among others, has joined bicoastal Union Editorial as partner/editor. Last week, Amazon’s “Alexa Loses Her Voice” was nominated for a primetime commercial Emmy, adding to a list of acclaimed career credits for the editor (often known simply as Christjan) spanning Cannes Lions, AICE, AICP, Clio, D&AD, One Show, and Sports Emmy awards.
     
    Christjan’s latest work, GEICO’s “Longest Goal Celebration Ever,” in which a soccer player celebrates his winning goal by sliding endlessly around the field on his knees, enjoyed extensive play during this year’s World Cup coverage. The spot was helmed by frequent collaborator Wayne McClammy, for whom Christjan cut the Clio-winning #notspecialneeds spot for World Down Syndrome Day out of Publicis NY. 
     
    “Alexa Loses Her Voice” for Amazon–featuring cameos from Cardi B, Gordon Ramsay, Rebel Wilson and Anthony Hopkins–was the most talked-about campaign in the week leading up to the 2018 Super Bowl, earning over 1.5 billion media impressions, and then topping USA Today’s Admeter. The spot was viewed more than 43M times.
     
    “I love the craft, creativity and challenge of editing,” Christjan explained. “I like starting from the initial idea and working with every moment that’s been filmed, coming up with the best piece possible.” In addition to #notspecialneeds, powerful spots edited by Christjan include IN-Q’s gun violence PSA, directed by Unjoo Moon. 
     
    Union president/managing partner Michael Raimondi said of Christjan, “His dedication to his craft and desire to do great work drew us to him immediately. We knew from the minute we met Christjan that we wanted him as our partner. He shares our vision of the future and we are thrilled to start the next chapter at Union with him as a collaborator.”  

    After receiving his Bachelors in Communications from Southern Oregon University, Christjan served tenures as an editor at Arcade Editorial, and Cosmo Street Editorial and Rock Paper Scissors, turning out a stream of high-profile work for brands such as LG (directed by Traktor), Hotwire (David Shane), and Apple (Terri Timely). Prior to joining Union, Christjan was with Rock Paper Scissors.
     
    Of the Union partnership, Christjan said, “This is a great place with talented people who share my passion for the craft.”

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    Category:News
    Tags:Christjan JordanMichael RaimondiUnion Editorial



    California May Fine Content Creators Who Don’t Disclose They Were Paid To Post About Politics

    Saturday, August 8, 2026

    Weeks before voting ended in California's primary for governor, Los Angeles-based influencer Shaka Smith took to Instagram to tell his more than 700,000 followers whom he was voting for and why.

    "Healthcare shouldn't bankrupt you, housing should not feel impossible, polluters shouldn't pass their bill to us and artists should not be replaced by AI," Smith said. "That's why I'm supporting Tom Steyer for governor."

    But Smith started the video with a disclaimer: "This is an ad, and honestly, I wish more political content said that first." His caption specified that he was paid by Steyer's campaign.

    California is one of two states, along with Texas, that have passed policies requiring content creators to say if they've been paid by a political campaign to post, and the Golden State is considering cracking down by fining people who don't.

    Campaigns have long worked with celebrities and major influencers to win over voters, but now they are teaming up with smaller creators — sometimes with fewer than 100,000 followers — to reach more tailored audiences. That has sparked debates about whether disclosure rules for political advertisements should apply to content creators, who are expected to play prominent roles in the upcoming midterms and the 2028 presidential election.

    "If you're running for president and you are not currently trying to court some of these people or lining up your own people to act as surrogates for you, you're already behind," said Mike Nellis, a Democratic strategist who worked for Kamala Harris' presidential campaign.

    Campaigns tap creators to spread their message
    Questions about transparency have been fueled by high-profile instances of influencers making content intended to... Read More

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