Levels Beyond, creators of Reach Engine–a software platform providing streamlined media management, distribution, optimization and monetization capabilities–has hired Chris May as sr. director of East Coast operations, effective July 9. May comes to the company from Turner Sports in Atlanta, where he was media operations manager for more than seven years.
May brings a wealth of experience to his new role at Levels Beyond, having served in a number of key positions during his tenure at Turner Broadcasting System. Throughout a period of rapid technological change and expansion of content offerings and opportunities, May successfully shepherded the network’s efforts to manage and capitalize on an ever-growing array of content. He was integral to the development and success of systems, purchasing products and services enabling media content publishing to CMS applications, and was a key player in the design of an award-winning, end-to-end media server system. May also developed the metadata schema for Turner Sports and was essential in streamlining operations to work more efficiently, while bringing added value through technology.
To satisfy growing customer demand, Levels Beyond is in the midst of a significant expansion of services. In his new role, May will serve as the executive in charge of the company’s new Manhattan office, slated to open in October of this year. Reach Engine, the company’s media inventory platform, serves a number of content creation and distribution businesses, including advertising, sports, media and entertainment, and publishing. The diverse client list includes Kroger Foods, New York Times, The Mill UK, The Sundance Institute, Craftsy, and The Philadelphia Eagles.
Christy King, COO of Levels Beyond, said of May’s appointment, “Chris brings an important depth of media business experience to Levels Beyond and to our clients. His knowledge gives him important insight into the evolving business of media management. Chris is very used to managing a huge amount of content, as well as addressing rights management issues related to a large and varied media archive. We’re looking forward to putting his expertise to work for our expanding roster of East Coast customers.”
