Creative studio Even/Odd has signed Eliza Hooper for U.S. representation spanning commercials and branded content. A Los Angeles-based writer and director whose comedic work balances spontaneity with authenticity and heart, Hooper had been directing independently in recent years. She blends observational, situational and physical humor to explore the intersection of comedy and emotion, using humor as a tool to foster human connection.
A multidisciplinary storyteller, Hooper has written, directed and produced narrative and branded content for HBO, Comedy Central, ABC and Funny Or Die, where as a creative director, she served as a leading force behind their original partner content. She has also led campaigns for Purple, Budweiser, Cash App, Kiehl’s, KIND, Old Spice and Meta. Her process-heavy approach draws from her experiences in L.A. improv and sketch with the Upright Citizens Brigade, where she honed her ability to write and film her own content, collaborate and clearly communicate her vision–all while keeping the creative process thoughtful and organic.
This has been invaluable in her work on campaigns for family-owned food company Farm Rich, where her comedic pedigree shines in her tongue-in-cheek characterization of a daytime talk show. Similarly, Hooper’s award-winning work for automation software company Zapier combines her comedic and childhood influences, resulting in sharp banter and visuals that feel both future-facing and retro.
“For a director coming from the world of improv and comedy, Even/Odd’s collaborative spirit has made me feel right at home. They’re really people-first, advocating for directors and always demonstrating that they value the people working with them,” says Hooper. “Like me, they also love when weird, silly ideas can also be really smart–finding ways to build worlds that invite everyone in on the joke. It’s when people feel included that humor can build real connections and I’m excited to partner with brands to tell those types of stories.”
“As we lean further into comedic work, Eliza brings exactly the kind of talent–both as a writer and director–that clients immediately connect with,” added Even/Odd founder/ECD Malcolm Pullinger. “She’s incredibly detail-oriented and brings sharp insights that add real depth and dimension to everything she touches. I’m excited to see where her comedic voice takes us as we move into this next phase of growth for the studio.”
