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    Home » Furlined Adds Director Niall O’Brien To Its Roster

    Furlined Adds Director Niall O’Brien To Its Roster

    By SHOOTThursday, April 19, 2018Updated:Tuesday, May 14, 2024No Comments5330 Views
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    Niall O'Brien
    LOS ANGELES --

    Director Niall O’Brien has joined Furlined for U.S. commercial representation. His ad credits span such brands as Nike, Adidas and Canon, as well as agencies including Droga5 and AMV BBDO.

    Dublin-born, L.A.-based director and photographer O’Brien studied fine art photography at Dun Laoghaire Institute of Art, Design and Technology, where he developed his naturalistic, voyeuristic approach to imagery, and subsequently documentary films. He has exhibited his images across the globe and has many awards to his name.

    His latest photography project, a large exhibition entitled “Three Cities,” is a series of intuitive landscapes and portraits shot over four months in the Silicon Valley. As part of this deeply insightful portrayal of a place and its people, Niall created a short film/music video to the song “Wonderful World” by Solomon Grey. The film follows Blake and Dana through their daily lives, and illustrates their hope and resilience even in the darkest of situations. “Three Cities” opens in London later this month.

    “I have been watching Niall’s work develop for a number of years,” said Ben Davies, EP/director of development at Furlined. “We worked together in my previous role at Droga5, and now we get to partner again at Furlined. I have no doubts Niall’s craft for passion, integrity and energy will lead to the highest level of success here in the U.S.”

    O'Brien is represented in the U.K. by Academy Films. He was previously represented by Reset in the U.S., before signing with Furlined. He has been directing for eight years. 

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    Category:News
    Tags:FurlinedNiall O'Brien



    The Success Of Some AI Music Creators Prompts Debate On Future Of Music Industry

    Sunday, August 31, 2025

    When pop groups and rock bands practice or perform, they rely on their guitars, keyboards and drumsticks to make music. Oliver McCann, a British AI music creator who goes by the stage name imoliver, fires up his chatbot.

    McCann's songs span a range of genres, from indie-pop to electro-soul to country-rap. There's just one crucial difference between McCann and traditional musicians.

    "I have no musical talent at all," he said. "I can't sing, I can't play instruments, and I have no musical background at all."

    McCann, 37, who has a background as a visual designer, started experimenting with AI to see if it could boost his creativity and "bring some of my lyrics to life." Last month, he signed with independent record label Hallwood Media after one of his tracks racked up 3 million streams, in what's billed as the first time a music label has inked a contract with an AI music creator.

    McCann is an example of how ChatGPT-style AI song generation tools like Suno and Udio have spawned a wave of synthetic music. A movement most notably highlighted by a fictitious group, Velvet Sundown, that went viral even though all its songs, lyrics and album art were created by AI.

    It fueled debate about AI's role in music while raising fears about "AI slop" — automatically generated low quality mass produced content. It also cast a spotlight on AI song generators that are democratizing song making but threaten to disrupt the music industry.

    Experts say generative AI is set to transform the music world. However, there are scant details, so far, on how it's impacting the $29.6 billion global recorded music market, which includes about $20 billion from streaming.

    The most reliable figures come from music streaming service Deezer, which... Read More

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