Little Minx has added directing duo The Salto Brothers to its roster of filmmakers for the U.S. market. Brothers Jesse and Louie Salto have been directing together for 14 years, having started working together in their teens.
The Salto Brothers joins Little Minx after having directed numerous spots worldwide. With childhoods spent in the U.S., U.K. and France, their work evolved with a global polish and they have shot extensively all over the map, proving adept at meshing live action and VFX. The duo is also well known for their car ad fare which spans such brands as Audi, Mazda, Chevy, Toyota, Citroen and Nissan. For the latter The Salto Brothers are currently shooting their ninth project. Their visual storytelling acumen is also evident in pieces such as The Island, a fresh and vibrant take on lifestyle.
“Above anything, what’s important to me when I review a director is my emotional response to their work,” said Rhea Scott, founder of Little Minx. “Then it is my connection to them as people. With Jesse and Louie, I knew that we needed to work together and I fought hard to make sure that we did.”
What sets the Salto Brothers apart is how hands on they stay throughout the filmmaking process, through editing, VFX and coloring. They can also divide and conquer into separate units that allows for them to cover more ground on set. Both of them can also add the invaluable stills component to the overall package.
“I feel we found a new home in Little Minx and more than just a producer in Rhea,” said Jesse Salto. “We’re really excited to get down to work with the team and the reps.”
“We’re stoked to start this new chapter in our career, together with Little Minx and Rhea Scott–taking it to the next level as we explore a variety of formats in advertising, music and fiction,” said Louie Salto.
Apple’s “Fuzzy Feelings” Wins Primetime Commercial Emmy Award
Apple’s “Fuzzy Feelings” won the primetime commercial Emmy this evening (9/7) during the first of two Creative Arts Emmy Awards ceremonies being held this weekend in the Peacock Theater at LA Live. The yuletide film out of TBWAMedia Arts Lab was directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures.
“Fuzzy Feelings” introduces us to an office worker by day and stop-motion artist by night. As an employee, she works for a boss whom she’s grown to hate. So at night, her stop-motion creations put him in dire straits. The young woman makes her stop-motion fare by deploying the iPhone 15 Pro camera and a MacBook Air with M2 to edit it. However, when the woman's day job takes a turn and she starts to see her boss in another light, so too do her stop-motion endeavors as we see the value of working towards a kinder world, and what better time to start than during the holiday season?
Director Aniello is no stranger to the Emmy proceedings. As creator of the HBO Max series Hacks, she has won two Emmys (writing and directing) as well as a DGA Award. This year she is nominated for three more Emmys on the strength of Hacks--Outstanding Comedy Series as well as writing and directing for a comedy series.
This marks the second straight year that an Apple film has won the coveted primetime commercial Emmy. Back in January 2024, Apple’s “The Greatest,” directed by Kim Gehrig of Somesuch, came away with the Emmy.
This time around, “Fuzzy Feelings” topped a field of nominated commercials consisting of: Apple’s “Album Cover” from Apple’s in-house creatives and directed by David Shane of O Positive; Uber One | Uber Eats’ “Best Friends,” also... Read More