Lena Eng has been promoted to managing director of Craft Greater New York. In this role, Eng will lead business growth, client relationships and operations for both Craft New York and Craft Health. Previously, Eng was SVP, integrated operations director for Craft New York and CraftHealth New Jersey, a McCann Worldgroup company specializing in digital production, print production, broadcast/content production, translation, global adaptation and deployment.
At Craft, Eng heads up operations, overseeing and working closely with her teams on being the key conductors in flawless execution, developing and implementing workflow models to optimize production processes and create efficiency while ensuring high-quality asset delivery for the agency’s clients.
Shay Fu, EVP, global operations, Craft, said, “As the demand for assets and the proliferation of media channels only grows, our clients are coming to us and asking for agile, efficient and creative solutions to content delivery. Lena has become a great leader in serving as a flexible yet strategic partner for our clients. In her new role, I look forward to Lena bringing new solutions that challenge the traditional role of production.”
Prior to joining the Craft team, Eng played many vital roles at RAPP, an Omnicom agency. In her last role, she was the VP of program operations, where she oversaw all stages of work for high-profile clients. She attributes her dedication to hard work and a can-do attitude from being a first-generation American, and having to navigate her career path largely on her own.
Eng graduated from the Fashion Institute of Technology in New York City.
