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    Collins Dictionary picks NFT as word of the year 

    By SHOOTUpdated:No Comments4146 Views
    An NFT, or non-fungible token, is displayed on a billboard in Time Square, New York, on Nov. 4, 2021. Collins Dictionary has chosen the term NFT as its word of the year after surging interest in the digital tokens that can sell for millions of dollars brought it into the mainstream. NFT is short for non-fungible token. Collins defines it as “a unique digital certificate, registered in a blockchain, that is used to record ownership of an asset such as an artwork or a collectible." (AP Photo/Seth Wenig)
    LONDON (AP) --

    Collins Dictionary has chosen the term NFT as its word of the year after surging interest in the digital tokens that can sell for millions of dollars brought it into the mainstream. 

    NFT is short for non-fungible token. Collins defines it as "a unique digital certificate, registered in a blockchain, that is used to record ownership of an asset such as an artwork or a collectible." 

    Most people didn't know what an NFT was until this year, when sales boomed, sparked in large part by artist Beeple's March auction of a digital collage NFT for nearly $70 million. Other highlights include Twitter CEO Jack Dorsey selling an NFT of his first tweet for $2.9 million and electronic musician Grimes selling $6 million worth for her digital art. 

    Experts at Collins, based in Glasgow, Scotland, said Wednesday they chose NFT because of its "meteoric rise in usage," up 11,000% in 2021. 

    "NFTs seem to be everywhere, from the arts sections to the financial pages and in galleries and auction houses and across social media platforms," said Alex Beecroft, managing director of Collins Learning. But whether NFT will have a lasting influence is yet to be determined, he added. 

    The Oxford English Dictionary's publisher, meanwhile, recently chose vax as its word of the year, as interest in vaccinations spiked over the past 12 months . 

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    Nimisha Jain named chief strategy officer at Highdive

    Friday, November 7, 2025
    Nimisha Jain

    Highdive, the independent creative agency behind work for Jeep, State Farm, KFC, BetMGM and Jersey Mike’s, has appointed Nimisha Jain as chief strategy officer. Jain joins Highdive’s leadership team from Mischief, where she served as EVP, strategy, bringing over two decades of brand strategy experience and a track record of delivering creative strategies & platforms that drive measurable business results.

    Jain will be based at Highdive’s Chicago headquarters, leading strategy across the full client roster while building a strategy practice designed to attract the industry’s best talent.

    During her four-plus years at Mischief, Jain helped architect some of the industry’s most recognized and effective work, driving culture-cutting platforms for brands like Heinz, Peet’s, Coors Light, and EOS. She also unlocked scaled growth across their MCBC and Kraft Heinz portfolios. Before Mischief, Jain helped build brands at Leo Burnett Chicago, leading multidisciplinary teams across the Kellogg’s portfolio.

    Across her career, Jain’s work has been celebrated on the industry’s most competitive stages--from Cannes Lions and Grand Clios to One Show Pencils and an Emmy nomination--paired with a haul of over 30 Effie Awards, including the prestigious Iridium Effie, demonstrating her obsession with results, not just reactions.

    “With AI’s rapid adoption and the noise level in marketing at an all-time high, strategy has never been more important,” said Megan Lally, CEO and Owner of Highdive. “There’s a rigor in strategy--deciding what not to do is just as important as deciding what to do. It’s our responsibility as partners to our CMOs and their teams to navigate those decisions. Nimisha brings that discipline, along with an... Read More

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