TBWA\Media Arts Lab, the bespoke global creative agency for Apple, has appointed Ankita Tobit as creative director for the London office. Tobit will work alongside the MAL London leadership team and will report to Tim Schoenmaeckers, executive creative director.
An award-winning creative with a global perspective, Tobit has spent over a decade working across Delhi, Tokyo, Amsterdam, London, and Berlin. Her journey through agencies including Wieden+Kennedy, WE ARE Pi, and most recently Mother has shaped her approach to culturally resonant storytelling that connects with contemporary audiences.
“We’re on a mission to bring a different shape of work. Work that sticks. Work that’s culturally relevant and socially engaged across our regions,” said Schoenmaeckers. “When people like Ankita join, they don’t just bring knowledge; they raise the standard for all of us and keep us accountable to that mission.”
Born and raised in India, Tobit has led campaigns for global brands including Nike, Revolut, Facebook, Corona, Airbnb, Amazon Prime, and Major League Baseball across multiple markets. Her work has garnered international acclaim, particularly for work like Nike’s Euros Football campaign “Never Settle. Never Done.”; Revolut’s “Your Way In”; and Desperados’ “Rave to Save.” Her creative approach extends beyond traditional advertising: she’s written viral hit songs, designed interactive fundraising campaigns, and developed work that speaks authentically to younger audiences who demand authenticity and transparency from brands.
Beyond her client work, Tobit is deeply committed to nurturing the next generation of creative talent. She has served as a judge for D&AD, Creative Review, and British Arrows while mentoring emerging creatives through Outvertising and PlusPlusOne.
Ankita shared, “The advertising landscape is changing faster than ever. Audiences across generations expect far more from brands they love. Tim’s vision for MAL London was impressive. He described it as a playground that is focused on experimentation and committed to bringing culturally relevant ideas that don’t feel like advertising in the traditional sense. It is an honor to be given the chance to create the most exciting work for the most iconic brand in the world.”
