The Ad Council, in partnership with the Alzheimer’s Association, has launched a public service campaign to help people recognize the early signs and symptoms of Alzheimer’s disease and other dementias in their loved ones. The new suite of PSAs are the latest in the award-winning “Some Things Come with Age” campaign, which continues to encourage pre-care partners to learn about the early warning signs of Alzheimer’s. The latest PSAs focus on Black Americans, who are twice as likely to develop the disease.
The new “Warning Signs” campaign–from agency VML–also includes this three minute long-form video showcasing an in-depth look at relational bonds, further spotlighting the important role pre-care partners have in recognizing the early warning signs in loved ones. This piece and the package of PSAs were directed by dayday via production company Golden LA.
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Credits
Client Ad Council, Alzheimer’s Association Agency VML Niki Condon, Mark Fulara, creative directors; Kasey Ferlic, Gideon Cohen, sr. producers; Mel Riggs, Scott Muska, associate creative directors; Mitchell Geller, group director strategy; Aaron Frye, executive creative director; Natxo Diaz, global head of craft; Triana De Los Reyes, creative; Cristina Pascual, art director; Zulay Tomasiello, chief strategy officer; Alexandra Allen, sr. music producer; Francesca Araneta, associate producer. Production Golden LA dayday, director; Matthew Marquis, managing director; Dahlia Stone, exec producer; Kevin Gallagher, head of production; Hannah Swayze, line producer; C.J. Brown, production supervisor; Htat Htut, DP; Jabu Brown, 1st AD; Rochelle Bennett, production designer; Tiffani Williams, Sheme Simmons, wardrobe stylists. Editorial Cartel Matt LaRoche, editor; Jill Sarao, cutting assistant; Truman Ruberti, assistant editor; Viet-An Nguyen, exec producer; Erin Bates, producer. Post/Finishing Golden LA Kevin Gallagher, studio EP; David Hemphill, producer; Alex Brodie, final comp; Jake Frank, online & finishing. Color Grade Rare Medium Josh Bohoskey, colorist; Lucy Gatanis, producer; Heath Raymond, managing director. Audio Lia Rusli, score.
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament.
It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd.
In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/03/12144344/Made-on-iPad-Pee-Wee-Goalie-Masks.mp4"][/video] Read More
