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    Director Peter Thwaites and Goodby Silverstein & Partners Bring Robovac Into The Family For Xfinity

    By SHOOTUpdated:No Comments163 Views

    Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign includes this spot which introduces an unexpected member of the family, a Robovac. The :60 unfolds from the robotic vacuum cleaner’s point of view, gliding across hardwood floors and tracing the edges of a busy home. All around the household, family members are locked into their own screens–mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.

    When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.

    The family gathers on the couch, snacks in hand. The Robovac is right there with them. Spooked by a scary moment, the Robovac ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.

    The voiceover lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”

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    Credits

    Client Comcast/Xfinity Dustin Hayes, VP, brand; Ashley Henderson, VP, content production; Ali Schippers, executive producer. Agency Goodby Silverstein & Partners Pete Harvey, executive creative director; Kurt Mills, creative director, copy; Daniel Righi, creative director, art. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, founder, exec producer; Jay Shapiro, exec producer; Tess Mitchell, line producer; Joost van Gelder, DP; John Ebden, production designer; Daniel Dobrin, production manager; Ben Glickman, 1st assistant director. Production Service Company Unit + Sofa. Editorial Work Editorial Bill Smedley, editor. Post/VFX Arc Creative Sally Wnek, exec producer; Gavin Wellsman, creative director; Eva Kuehmann, shoot supervisor.

    Media Type:Commercial: Television
    Video Tags:Goodby Silverstein & PartnersPeter ThwaitesThe Corner Shop



    The Best Work You May Never See: Fela Director William Ukoh Puts Light Into Motion For Gantri

    Tuesday, May 19, 2026

    Californian lighting company Gantri has launched its wireless collection, aiming to transform people’s experience of home and office interior lightscapes. To announce the new line of lamps, Gantri partnered with Canadian-based creative agency newkid on a strategic campaign that explores themes of freedom, movement, and vibrancy through dynamic imagery. The new collection of 10 lamps marks an achievement in both aesthetic and technical design.

    Produced by production company Fela and directed by William Ukoh, the film weaves the idea of connection throughout, for both the wireless lamps and, on a deeper level, the invisible thread that connects us all. Ukoh helmed both the 80-second film and shot the stills campaign, highlighting in both mediums the impact of a light that moves you and moves with you. Character-driven and full of personality, with a strong, cohesive visual language, the campaign artfully showcases the collection’s charisma and energy.

    “The launch film is meant to capture a sense of wonder and community,” said Ukoh. “We wanted to create a vibrant film, fueled by the spontaneity of jazz. Natural expressions of emotion, movement, and intrigue flourish with each handoff of the lamp, showing different types of relationships, and unlocking small but significant moments of life, love, and wonder along the way.”

    Matthew Donne, co-founder and creative director of newkid, added, “This is our first collaboration with Gantri, and at the center of our creative strategy is the dual meaning in the campaign platform ‘Light that moves you.’ Exploring the power of light in motion and the emotion of light, and how we could relay that through moving and still images. We loved working with Gantri, Fela, and William to introduce... Read More

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