Crispin has launched an integrated brand platform and campaign “Found at See” for Find Your Anchor, a grassroots movement for suicide prevention and awareness. The work is a part of a larger initiative, “Purpose, Produced,” led by SixDegrees.org, the national nonprofit founded by actor and philanthropist Kevin Bacon, and Advertising Week, the premier platform for the global marketing, content, technology and media industries, matching six hand-selected non-profit organizations with creative agencies for the development of a flexible, 360 digital-first campaign at no cost.
Crispin’s brief was to elevate Find Your Anchor’s mission, that each person needs an anchor, or little things in life that bring joy, and drive awareness to the idea of “anchors” to people in the struggle of depression and suicidal thoughts. The organization’s founder Ali Borowsky and her team create a community of anchors, all with the help of some little blue boxes, and the truth is anchors are all around us. A surprisingly small thing can be a big ray of light amid the darkness.
A play on words, the brand platform “Found at See” speaks to the ability to notice the small things that keep us grounded when emotionally adrift and hope feels far away. The visual system follows a simple formula, “I see + I hear + I feel = my anchor,” forming an emotional and physical tether that helps ground the audience. Relying on found art, the mixed media treatment makes the platform evergreen and easy to use with limited resources. It also represents the community of the grassroots movement, patching together the many hands that continue to make an impact. From donating time, resources, and even anchors. Many of the founder Ali’s own anchors can be found hidden amongst the seek-and-find and eye chart inspired imagery. Everyone will notice a different anchor in these visuals – and that’s the point.
This campaign film follows the journey of someone quietly humming around a beach town, as they pick up a Find Your Anchor box, color breaks through along the viewer’s path and the humming builds into song. Applying the mixed media treatment, we notice anchors all around–a loving hand hold, flowers, a sweet treat–only to end up with a world burst of color. Produced pro bono in partnership with Caravan, director Kaitlin Scott brings a keen eye for color, texture, and visual structure, and DP Lorenzo Pace uses lighting to beautifully build deeper connections. The original song was written by Crispin’s Michelle Chocran and Hailey Skinner, performed by singer Julianna Riolino, and sound and music design donated by Singing Serpent.
