OURA’s first brand spot with Goodby Silverstein & Partners (GS&P) tells an emotional story of one woman’s commitment–to herself.
The words, “I take you, body. In sickness and in health,” open the piece as a promise of acceptance and instantly subvert the marriage vows we’re so used to hearing. Where we’d usually see a couple, one woman makes a commitment to cherish and nurture the powerful relationship she has with her body.
Titled “Commit To Your Body,” the spot, which will first air during the Olympics, aims to stand out against an array of expectantly loud sports commercials. In a space where many wearable tech brands are pushing people to do more in the short term, ŌURA offers a more gentle approach—a simple connection with your body “for as long as we shall live.” The spot was directed by Alfred Marroquin via production company Somesuch.
“Today, we’re all guilty of ignoring what our body is telling us, so making a commitment to listening to and trusting your body is such a simple, but powerful message,” said Margaret Johnson, chief creative officer and partner at GS&P.
ŌURA, maker of the revolutionary smart ring, helps translate your body’s messages in a way that’s simple and digestible, so you can really listen. Through comprehensive sleep tracking and features like Cardiovascular Age, Readiness, and Resilience, OURA Ring bridges the gap between body and mind, helping you develop a lasting relationship with your body.
