On the heels of the Biden Administration’s call for billions of dollars to advance its climate agenda while discussions around global debt and climate intensify, a new educational group, Science Moms (made up of climate scientists who are also moms), is rallying the mom masses to give U.S. Senators and Representatives an earful.
In this spot, “Outside Voices,” from The Martin Agency, comedy is deployed to marshal mom forces everywhere to lobby their elected officials over the seriousness of climate change and imploring them to take action to address it.
Various moms use their “outside voices”–a higher decibel level normally reserved to get their kids to behave–not only outside but indoors in order to get people in power to take notice when it comes to climate concerns.
Jocelyn & Dawn of Biscuit Filmworks directed “Outside Voices.”
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Credits
Client Science Moms Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, executive managing director, creative director; Ashley Marshall, executive creative director; Kim Nguyen, creative director/copywriter; Kate Placentra, associate creative director/art director; Raiven Delisle, art director; Filip Williander, creative technology director; John McClaire, experience designer; Tasha Dean, EVP, head of production; Tricia Hoover, executive producer; Danica Walker, sr. content producer; Marleny Castanos, content producer; Rachel Bensinger, jr. content producer; Elizabeth Paul, chief strategy officer; Allie Ballard, associate strategist. Production Biscuit Filmworks Jocelyn & Dawn, directors; Holly Vega, exec producer; Natalie Metzger, line producer. Editorial Whitehouse Post Heidi Black, editor; Nelson Mustain, associate editor; Lucia Villalta, producer; Joanna Manning, exec producer. VFX Carbon VFX Matthew McManus, exec producer; Nhu Phan, producer; Julien Biard, colorist; John Price, creative director/Flame lead. Music Asche & Spencer Music-Quirky 285D Record/Mix Lime Studios Sam Cassas, mixer; Susie Boyajan, producer. Actors Lauren Adams, Charlene Deguzman, Marcy Jarreau, Simone Moore, Birdie Borria, Thom Nember. Animation Black and Red Phillip Epstein, technical director; Nick Turner, sr. digital producer; Zach Thomas, lead animator; Tyler Davis, graphic designer. Animation Make it Move-Animations Deveh Langston Design SuperJoy Arturo Olivarez, designer. Casting Ross Lacy Casting
The British government’s Department for Science, Innovation and Technology has developed the “You Won’t Know until You Ask” campaign, providing U.K. parents with practical support they can use immediately and the confidence they need to have conversations with their children about the content they see online.
The campaign comes as a direct response to parents who have been calling out for support on how to navigate their children’s use of social media. New government-commissioned research shows that half of British parents admit having never spoken to their children about harmful online content, despite 90% of 11-year-olds now owning a smartphone.
Created by TMW, part of Accenture Song, the campaign will run across TV, online video, display, search, radio, social and DOOH. The creative campaign will raise awareness of how insidious body-shaming, misogynistic and rage bait content is, whilst providing parents with the impetus to communicate with their children (aged 8-14, all genders).
In this hero film--directed by Zak Razvi via Greenroom Films--we see a teenage boy on the sofa. As the camera zooms in towards him, the voiceover describes the types of harmful content he sees on his phone while an ordinary family morning continues around him. The voiceover then questions, “Is your child influenced by toxic content? You won’t know, until you ask.” The :30 will run across VOD and social. (Razvi is an alum of SHOOT’s 2016 New Directors Showcase.)
The campaign encourages parents to engage with new guidance that has been made available, all backed by behavioral research and academic insights. This includes conversation prompts and age-appropriate advice for tackling misinformation and harmful... Read More
