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    Skechers Aero Burst Sneakers Help Zombies Turn “Scary Fast” In Spot Directed By Keith Schofield

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    Zombies are no longer slow pokes in this “Scary Fast: Zombies” spot for Skechers Aero Burst, directed by Caviar’s Keith Schofield and produced by Caviar US.

    The film opens with slow-moving zombies being teased by the local teens, who run away from them and successfully leave them in the dust. The squad of formerly-alive trudgers is hindered by the wrong shoes, but that changes when they glimpse the new Skechers AERO Burst™ sneakers in a shop window. Once outfitted with the aerodynamically designed shoes, the living dead posse cuts to the chase when the teens taunt them again, saying, “Good luck catching us.” Seeing the Zombies charge towards them in the speedy shoes, the teen ringleader changes his taunt to, “Oh sh*t!”

    Skechers AERO Burst “Scary Fast” features SFX makeup from the infamous Tony Gardner (“127 Hours,” “Zombieland Double Tap,” “Hocus Pocus,” “Bad Grandpa,” as well as work with Daft Punk), and features a distinctly ‘90s vibe. Skechers’ Rex Fish was creative director of the campaign. Caviar’s U.S. division was led by Michael Sagol, with Casey Wooden executive producing.

    Credits

    Client Skechers Rex Fish, creative director; Marcel Fiona Goldman, executive director of advertising production; Lindsey Clarke, VP, multimedia. Production Caviar Keith Schofield, director; Michael Sagol, managing director; Casey Wooden, exec producer; John Hardin, producer; Michael Ragen, DP; Richard Lassalle, production designer; Rebecca Blazak, stylist; Gia Barsocchini, key makeup; Jayson Media, key hair; Tony Gardner, Kevin Wasner, Carlton Coleman, Gabriel DeCunto, Brian Penikas SFX makeup. Editorial Company Skechers Miguel Rodriguez, post master.

    Genre:Comedy
    Media Type:Commercial: Television
    Video Tags:CaviarKeith Schofield



    Top Spot of the Week: Apple Ensures That There’s “No Frame Missed” As People With Parkinson’s Chronicle Important Life Moments

    Tuesday, August 26, 2025

    Apple and TBWAMedia Arts Lab LATAM have launched “No Frame Missed,” an accessibility-focused campaign highlighting how Action Mode and built-in accessibility features on iPhone can help people with Parkinson’s disease and hand tremors share their stories and capture important life moments.

    The campaign includes this short film directed by Renato Amoroso via production company 02 Films. The short follows four individuals living with Parkinson’s as they use iPhone 16 Pro with Action Mode and Voice Control features to record steady video. The docu-style film demonstrates how Apple’s accessibility features promote creativity and autonomy for users.

    Through the short we meet Brett, a filmmaker who loved playing with cameras but stopped after his Parkinson’s diagnosis at age 37. He re-discovered that love through the use of Action Mode to capture his son riding a bike for the first time. “No Frame Missed” also introduces us to Marie and Bette, a mother-daughter duo who got simultaneous diagnoses of Parkinson’s. They deploy action mode to chronicle a surprise backyard birthday party which the family holds for the 94-year-old Marie. The short also brings us together with Ellen who unexpectedly experiences new-found love and romance with her partner Renata. Action Mode shows Renata’s marriage proposal, footage that is shared at their wedding party.

    The campaign underscores Apple’s continuing commitment to accessible technology and demonstrates how mainstream consumer features can serve users with disabilities in substantive, meaningful ways.

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