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    The Best Work You May Never See: Clash Royale Is Everything It’s Cracked Up To Be In Campaign From DAVID New York

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    In the popular game Clash Royale, every battle is intense. But some players take it one level harder by battling their way to victory on cracked, shattered, and barely functional phone screens. These hardcore heroes of the Clash Royale community are finally getting the recognition they deserve with “Cracked Royale,” a bold campaign from DAVID New York.

    The campaign invites Brazilian players, one of the game’s most passionate communities, to share videos of their cracked screen victories using the hashtag #ClashModoHard. Those who rise to the challenge will be rewarded with exclusive in-game prizes, including a Legendary Wild Card and an exclusive “Cracked Royale” banner to show off their skills.

    Directed by Fabio Meirelles via WeAre.Iam, this film kicks off the campaign showing Clash Royale action through a cracked screen.

    “Clash Royale players are some of the most competitive and passionate in mobile gaming,” said André Toledo, chief creative officer at DAVID New York. “But seeing them dominate the arena with cracked screens is next-level dedication and proof that nothing can break a true Clash Royale fan.”

    Credits

    Client Supercell/Clash Royale Agency DAVID New York Pancho Cassis, global chief creative officer & partner; Daniel Lobaton, North America chief creative officer; André Toledo, chief creative officer; Pedro Sattin, Sebastien Rouviere, group creative directors; Ricky Solano, Gonzalo Arica, associate creative directors; Maria Paes, community manager, copywriter; Brenda Morrison Fell, North America head of production; Katie Lemke, Tomas Diego, sr. producers; Paula Vampre, global chief strategy officer. Influencer Agency DRUID. Production Team WeAre.Iam Fabio Meirelles, director; Danilo Rosa, DP; Marcelo Colaiacovo, producer; Alexia Solar, production designer; Leandro Barros, editor/VFX.

    Media Type:Commercial: Television
    Video Tags:DAVID New YorkFabio MeirellesWeAre.Iam



    “Love The Way You Look” At The Bowling Alley Thanks To Men’s Wearhouse, Party Land and RSA Directing Duo Peter Martin

    Monday, March 23, 2026

    The latest Men’s Wearhouse campaign from creative agency Party Land puts returning protagonist Chris--an everyday guy decoding dress codes, played by actor and Groundlings member Chris Kleckner--in fresh scenarios, including courtside at a basketball game and on the lanes at the bowling alley. The work reinforces Men’s Wearhouse’s position as a practical solution to a common question: “What do I wear to this thing I have to go to?”

    The campaign--including this bowling alley :30 titled “Modern Athlete”--extends the “Love the Way You Look” comedic platform launched in 2025 to shift brand perception among shoppers who associated the retailer primarily with formalwear for special occasions. The platform addresses the uncertainty many men feel when navigating ambiguous social dress codes and uses humor to diffuse the awkwardness.

    In “Modern Athlete,” our hero goes to Men’s Wearhouse to find “bowling-appropriate clothes” that give him a cool advantage over the competition.

    “This group, Party Land and Men’s Wearhouse, are doubling down on this strategy and creative, not just because it’s stand-out funny, but because it’s incredibly effective,” said Matt Heath, co-founder and chief creative officer, Party Land. “When a brand commits to a strong strategic idea with a clear point of view, it has room to grow and compound over time. The work reflects real situations and there are many more of those to explore.”

    The campaign spots were directed by the filmmaking duo Peter Martin of RSA Films.

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