As part of its new “Let’s Play” campaign/initiative for Lexus, Team One rolled out this Super Bowl spot–titled “Illusion”–directed by Tim Damon which shows the 2015 Lexus RC 350 making some incredible drift parking maneuvers in which there’s no room for error. Even the most adept stunt driver would be envious of what we’re witnessing–until a real first ever Lexus RC 350 enters the scene, revealing that the prior cars we saw were all remote controlled models that looked like the real thing.
True to the playful “Let’s Play” mantra, both big and little Lexus models were just having some fun, underscoring the spirit of the new 2015 RC 350.
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Credits
Client Lexus Agency Team One Chris Graves, chief creative officer; Jason Stinsmuehlen, group creative director; John Dohrmann, director of social media/digital content; Quoc Lu, art director; Ben Fong, digital jr. art director; Leah Bohl, sr. producer; Sam Walsh, executive producer. Production Bandito Bros./Damon Productions Tim Damon, director/DP; Kendra Wester, producer. Remote control stunts DRIFT44 Editorial TOM (Team One Multimedia) Bryan Cook, editor; Megan Ubovich, editorial post producer. Finishing/VFX Arsenal FX Matt Motal, finishing/lead Flame; Kaan Atilla, finishing/ECD; Ashley Hydrick, finishing/exec producer. (Toolbox: Flame) Music Robot Repair Licensed Track: “Time Out” Sound Design Robot Repair/Bryan Cook Audio Post Juice Studios Bob Gremore, mixer
On World Teen Mental Wellness Day (3/2), the Ad Council has unveiled the latest expansion of its “Love, Your Mind” initiative with a new effort that will make mental health something teens can more easily talk about, celebrate and share. To help put mental health back in teens’ hands, the Ad Council is collaborating with teen and young adult creators, as well as leading social and digital platforms, to introduce a new word, “zill,” which is defined as any action to show love to your mind on good, bad, or whatever days.
According to Ad Council research fielded in December 2025, 70% of teens say they’ve experienced mental health struggles in the last six months, yet more than half (56%) don’t feel very knowledgeable about what actively caring for their mental health can look like. Many teens feel overwhelmed by the sheer volume of mental health messaging, which is often conflicting and framed in terms of struggles, and they lack a broader understanding of mental health and the everyday ways they can and do care for their minds.
“Teens told us loud and clear: they don’t want another lecture about mental health,” said Lisa, president and CEO, the Ad Council. “They want language and tools that feel real to them. We’re thrilled to collaborate with teens themselves to offer them a way to name the everyday actions that support their well-being so they can look out for themselves and each other.”
Through co-creation sessions, testing and creative exploration, zill--inspired by the word “resilience”--emerged as a word that felt flexible and empowering. To bring zill to life, an initial cohort of teen and young adult creators who shape culture are sharing their own everyday ways of showing love to their minds and... Read More
