The brand platform “Imagine That” for Comcast’s Xfinity kicks off nationwide with this two-minute short film that leverages the rich IP of Comcast NBCUniversal with Dr. Frankenstein and his iconic monster, Frankenstein, or “Frank,” putting a fresh take on the classic story. This time, they’re stepping into a world powered by Xfinity, where the smartest and fastest WiFi, mobile, and entertainment create magical experiences that bring Frank humanity. It’s a simple metaphor for life being better when technology works on your behalf and brings everything together seamlessly.
To create the “Imagine That” short film titled “Frankenstein,” Comcast’s Xfinity tapped into the timeless world of Universal Monsters. In collaboration with Universal Pictures and the Universal Parks team, the production rebuilt the intricate medieval lab of Dr. Frankenstein, as seen in “Monsters Unchained: The Frankenstein Experiment” ride at Epic Universe’s Dark Universe. With the help of the parks’ masterful make-up and prosthetic artists, Frankenstein’s look was faithfully reinvented – from his unmistakable green complexion to the square head, neck bolts, and boots that have made him a cultural legend.
The platform was developed in partnership with Goodby Silverstein & Partners (GS&P) and directed by Lance Acord of Park Pictures, with creative contributions from Universal’s creative partners.
“It’s remarkable when Frankenstein’s creation, who seems so far from human emotion, can suddenly embody it in such a magical way,” said Jeff Goodby, co-founder and co-chairman of GS&P. “This campaign perfectly reflects a brand that opens the door to extraordinary stories and gives people unmatched access to the world’s best entertainment and connectivity.”
Stories under the “Imagine That” banner will continue to roll out this fall, into 2026, and beyond in partnership with GS&P.
