Garage Team Mazda, a WPP advertising agency, continues its work with the Newport Beach Film Festival, this time with a promotional film spoof of the feature A Few Good Men.
Titled “A Few Good Kids,” the promo carries the tagline, “Everybody plays a part.” Erich Joiner from production company Tool of North America directed the piece–along with another short film takeoff of Glengarry Glen Ross–which will be screened for festival attendees. The Newport Beach Film Festival runs from Oct. 21-28.
Client Newport Beach Film Festival Agency Garage Team Mazda Steve Chavez, chief creative officer; TJ Bennett, SVP/creative director; Kurt Brushwyler, associate creative director; Zak Masaki, sr. art director; Jessica Mirolla, sr. art producer; Jeff Perino, executive producer. Production Tool of North America Erich Joiner, director; Dustin Callif, president; Nancy Hacohen, managing director; Laura Macauley, sr. exec producer; Joby Ochsner, producer; Claudio Miranda, DP; Justin Trask, production designer. Editorial Arcade Edit Paul Martinez, editor; Dean Miyahira, assistant editor; Kirsten Thonn-Webb, sr. producer; Crissy DeSimone, exec producer. VFX Timber Lisa Houck, exec producer; Tricia Chatteron Goldrick, head of production; Ryan Dahlman, head of production; Brian Shneider, Flame artist; Jon Lorenz, Adam Singer, graphics artists; Alice Cen, Flame assistant.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
