Garage Team Mazda, a WPP advertising agency, continues its work with the Newport Beach Film Festival, this time with a promotional film spoof of the feature A Few Good Men.
Titled “A Few Good Kids,” the promo carries the tagline, “Everybody plays a part.” Erich Joiner from production company Tool of North America directed the piece–along with another short film takeoff of Glengarry Glen Ross–which will be screened for festival attendees. The Newport Beach Film Festival runs from Oct. 21-28.
CreditsClient Newport Beach Film Festival Agency Garage Team Mazda Steve Chavez, chief creative officer; TJ Bennett, SVP/creative director; Kurt Brushwyler, associate creative director; Zak Masaki, sr. art director; Jessica Mirolla, sr. art producer; Jeff Perino, executive producer. Production Tool of North America Erich Joiner, director; Dustin Callif, president; Nancy Hacohen, managing director; Laura Macauley, sr. exec producer; Joby Ochsner, producer; Claudio Miranda, DP; Justin Trask, production designer. Editorial Arcade Edit Paul Martinez, editor; Dean Miyahira, assistant editor; Kirsten Thonn-Webb, sr. producer; Crissy DeSimone, exec producer. VFX Timber Lisa Houck, exec producer; Tricia Chatteron Goldrick, head of production; Ryan Dahlman, head of production; Brian Shneider, Flame artist; Jon Lorenz, Adam Singer, graphics artists; Alice Cen, Flame assistant.
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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