Garage Team Mazda, a WPP advertising agency, continues its work with the Newport Beach Film Festival, this time with a promotional film spoof of the feature A Few Good Men.
Titled “A Few Good Kids,” the promo carries the tagline, “Everybody plays a part.” Erich Joiner from production company Tool of North America directed the piece–along with another short film takeoff of Glengarry Glen Ross–which will be screened for festival attendees. The Newport Beach Film Festival runs from Oct. 21-28.
Client Newport Beach Film Festival Agency Garage Team Mazda Steve Chavez, chief creative officer; TJ Bennett, SVP/creative director; Kurt Brushwyler, associate creative director; Zak Masaki, sr. art director; Jessica Mirolla, sr. art producer; Jeff Perino, executive producer. Production Tool of North America Erich Joiner, director; Dustin Callif, president; Nancy Hacohen, managing director; Laura Macauley, sr. exec producer; Joby Ochsner, producer; Claudio Miranda, DP; Justin Trask, production designer. Editorial Arcade Edit Paul Martinez, editor; Dean Miyahira, assistant editor; Kirsten Thonn-Webb, sr. producer; Crissy DeSimone, exec producer. VFX Timber Lisa Houck, exec producer; Tricia Chatteron Goldrick, head of production; Ryan Dahlman, head of production; Brian Shneider, Flame artist; Jon Lorenz, Adam Singer, graphics artists; Alice Cen, Flame assistant.
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
