The Finnish Institute for Health and Welfare (THL) launched Future Finland, a 100-year study that will follow an entire generation of children born in Finland between 2026 and 2029. To succeed, the project needs an entire generation, around 200,000 families, to participate. To recruit families for the study, agency TBWA\Helsinki devised a hook that went beyond traditional communication--asking what if expecting parents could meet their future child right here, right now. For this purpose, the first-in-the-world, biologically grounded AI system was built. This AI system is able to produce a vision of each expecting couple’s future child--who looks like them, sounds like them, knows them at heart, and is ready to have a values-based, real-time conversation. This documentary short taps into the insight that in Finland, there is one group of people who are strongly optimistic about the future: parents who think their children, the next generation, will make a positive difference in the world. In this film directed by Iris Olsson, expectant couples meet their future children for the first time and engage in a conversation. In the end, the children invite their parents to join the study. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/04/15105355/THL-Huomisen-Suomi-webmix-ENG-sub.mp4"][/video] Read More