The Super Bowl LVI champion Los Angeles Rams are premiering On the Clock, a short film that plays like a summer blockbuster but is actually a piece of branded content directed by Paul Hunter with cinematography by three-time Academy Award winner (Hugo, The Aviator, JFK) Robert Richardson, ASC.
Having brazenly gone all in last year to win the Super Bowl by trading away their top draft picks, the Rams face tough challenges and high stakes in the NFL draft this week. Make no mistake, these masterminds have a plan. Los Angeles Rams owner/chairman E. Stanley Kroenke assembles his team to infiltrate the high-profile NFL draft in Las Vegas and do what they – and no one else – does best: steal the draft. Millions will be watching. The other teams will be imitating. The only question is: can this crew pull off a hail Mary and get the job done…again?
Starring Dennis Quaid as Kroenke, Josh Holloway as general manager Les Snead, Scott Eastwood as head coach Sean McVay, and Tyrese Gibson as defensive coordinator Raheem Morris, On The Clock also features members of the Super Bowl LVI championship squad including Kendall Blanton, Terrell Burgess, Aaron Donald, Tyler Higbee, Jordan Fuller, Van Jefferson, Cooper Kupp, David Long Jr., Jalen Ramsey, Nick Scott, Ben Skowronek and Matthew Stafford. On the Clock is a stylishly thrilling, high intensity heist film that will have fans on the edge of their seats and prove once and for all that the Rams are truly in a league of their own.
“On the Clock gives a bit of insight into why the Rams are different from other NFL teams, from our approach to team-building to the content we deliver around key moments,” said Rams CMO Kathryn Kai-ling Frederick. “This project combines the best of the NFL with the best of Hollywood – Super Bowl winners, celebrities, thrilling action, and an award-winning production team. Coming off our historic Super Bowl win, we decided to collaborate with Paul to bring to life the idea of 'The House Always Wins,' celebrating not only our success at the Rams House but also the NFL draft taking place in Las Vegas.”
On the Clock was created by the Los Angeles Rams in partnership with Ventureland, an independent creative studio and idea accelerator that develops standout entertainment for brands to connect with their audience on any media platform. Ventureland was founded by PRETTYBIRD partners Kerstin Emhoff, Ali Brown and Paul Hunter, as well as producer John Battsek.. On the Clock is a collaboration with the Los Angeles Rams, working with Ventureland’s executive creative director, Mike Rosen, and executive producer, Natasha Wellesley, to creatively develop the heist-film concept with PRETTYBIRD filmmaker Hunter.
“I’ve been a Rams fan since I was a kid,” said Hunter. “This was one of the best projects to be a part of. What an amazing experience.”
As part of their multi-day film shoot in Los Angeles, the Rams returned to the scene of their big Super Bowl win at SoFi Stadium in Inglewood. But the key location of On the Clock is the organization’s new Rocket Mortgage Draft House in the Hollywood Hills. Building on the success of last year’s acclaimed Rocket Mortgage Draft House in Malibu, the Rams converted a luxury Hollywood home into a unique location to serve as Snead and McVay’s draft headquarters from April 28-30, as well as host other team business throughout the month of May.
On the Clock will live on the LA Rams’ digital and social channels.
