The Me Too movement, created by Tarana Burke in 2006 to support survivors and end sexual violence, has released four PSAs in partnership with creative agency Deutsch. Through the message “We hear you. We see you. We believe you.,” the PSAs aim to rally survivors and supporters together in the fight to end sexual violence through testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous survivor.
The latter is our ScreenWork selection, the story brought to life through animation that illustrates the emotional journey from pain to healing to ultimately finding a purpose.
Different production houses contributed to the campaign. We Are Royale served as the animation studio on the anonymous survivor PSA, narrated by the real-life protagonist.
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Credits
Client Girls for Gender Equity/Me Too PSA Tarana Burke, founder/chief strategist Agency Deutsch Pete Favat, chief creative officer, North America; Jorge Calleja, EVP, executive creative director, art director; Adhemas Batista, EVP, head of design; Carmen Love, creative director; Chelsea Curry, copywriter; Katie Dittman, art director; Mary Ellen Duggan, SVP, executive producer; Jesse Pugh Ferguson, sr. integrated producer. Visual Effects & Animation We Are Royale, Los Angeles Heather-Lynn Aquino, director, art director, exec producer; Brien Holman, executive creative director, partner; Jayson Whitmore, executive director, brand partnerships; Jen Lucero, manging director, partner; Juliet Park, sr. art director; Rhys Demery, exec producer; Eric Zapakin, head of production; Juliet Park, Heather-Lynn Aquino, Yoyo Wang, Eleena Bakrie, Arthur Metcalf, Matty Deans, design team; Hyungsoon Joo, Matty Deans, Arthur Metcalf, Zak Tietjen, animation team. (Toolbox: Adobe Animate, Illustrator, After Effects, Photoshop) Music duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, producer. Sound duotone audio post Juan Aboites, Andy Green, sound designer; Greg Tiefenbrun, exec producer, audio post. Musicology Dan Dixon
Instacart has unveiled its official return to the Super Bowl with a playful new commercial titled “Bananas,” starring actor and filmmaker Ben Stiller and multi-platinum recording artist Benson Boone. Directed by Spike Jonze via MJZ, the :30 features the duo as retro European disco-pop performers and highlights Instacart’s newest product feature, Preference Picker. The commercial will air during the first quarter of the Big Game telecast in the U.S.
The ad provides a fresh take on grocery obsession, with comedic creativity from Stiller, Boone, and Jonze--all shot on vintage tube cameras to heighten the retro disco energy of the performance.
The campaign also introduces Instacart’s latest in-app product innovation, Preference Picker. Starting with bananas, this new tool lets customers select their preferred ripeness--from “not ripe” to “almost ripe” to “ripe”--so shoppers can hand-pick your groceries just the way you like them.
“Bananas” marks Jonze’s first Super Bowl spot in more than 20 years. Set on a 60-foot, glittering stage illuminated with orange and green LED lighting, the commercial opens with Stiller and Boone singing about how they choose their perfect bananas using Instacart’s Preference Picker product feature, before their synchronized duet escalates into a full-blown musical showdown. Boone’s character ups the ante with soaring vocals and an effortless mid-performance flip; Stiller’s character attempts to match it, with an outcome that is totally bananas.
Instacart’s internal creative agency, Local Produce, worked in partnership with McCann and BBDO to create the 2026 Super Bowl campaign.
Choreographer Robbie Blue crafted the dance for the ensemble, including the duo’s... Read More
