Wednesday, June 19, 2019
You are here:

Me Too PSA Tells Anonymous Survivor's Story

By

Robert Goldrich
Thursday, Jan. 31, 2019

826 views

Log in or register now!

The Me Too movement, created by Tarana Burke in 2006 to support survivors and end sexual violence, has released four PSAs in partnership with creative agency Deutsch. Through the message “We hear you. We see you. We believe you.,” the PSAs aim to rally survivors and supporters together in the fight to end sexual violence through testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous survivor. 

The latter is our ScreenWork selection, the story brought to life through animation that illustrates the emotional journey from pain to healing to ultimately finding a purpose.

Different production houses contributed to the campaign. We Are Royale served as the animation studio on the anonymous survivor PSA, narrated by the real-life protagonist.

Credits

Client Girls for Gender Equity/Me Too PSA Tarana Burke, founder/chief strategist Agency Deutsch Pete Favat, chief creative officer, North America; Jorge Calleja, EVP, executive creative director, art director; Adhemas Batista, EVP, head of design; Carmen Love, creative director; Chelsea Curry, copywriter; Katie Dittman, art director; Mary Ellen Duggan, SVP, executive producer; Jesse Pugh Ferguson, sr. integrated producer. Visual Effects & Animation We Are Royale, Los Angeles  Heather-Lynn Aquino, director, art director, exec producer; Brien Holman, executive creative director, partner; Jayson Whitmore, executive director, brand partnerships; Jen Lucero, manging director, partner; Juliet Park, sr. art director; Rhys Demery, exec producer; Eric Zapakin, head of production; Juliet Park, Heather-Lynn Aquino, Yoyo Wang, Eleena Bakrie, Arthur Metcalf, Matty Deans, design team; Hyungsoon Joo, Matty Deans, Arthur Metcalf, Zak Tietjen, animation team. (Toolbox: Adobe Animate, Illustrator, After Effects, Photoshop) Music duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, producer. Sound duotone audio post Juan Aboites, Andy Green, sound designer; Greg Tiefenbrun, exec producer, audio post. Musicology Dan Dixon

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jun. 18, 2019

The two top winter sports crowned their champions as summer neared,...

Tuesday, Jun. 18, 2019

Editor’s note: This evening (6/18) the feature documentary 5B won Johnson...

Tuesday, Jun. 18, 2019

Just last month, the feature documentary 5B was shown at the Cannes Film...

Tuesday, Jun. 18, 2019

Sanctuary Content has signed documentary filmmaker Paul Hairston for...

Tuesday, Jun. 18, 2019

Earlier this year Steve Singleton, ACE, received an American Cinema...

Monday, Jun. 17, 2019

Jennifer Pinckney was hiding under a desk holding the mouth of her then-6-...

Recent SPW Releases

Tuesday, Jun. 18, 2019

Partners and Creative Directors Adam Gault and Ted Kotsaftis of NYC-based...

Tuesday, Jun. 18, 2019

Red Giant today announced VFX Suite , an all-new suite of keying, tracking...

Tuesday, Jun. 18, 2019

Production company and content creation studio HOSTAGE FILMS has signed...

Tuesday, Jun. 18, 2019

The principals of London-based creative technology company Splash...

Tuesday, Jun. 18, 2019

Since 2013, Los Angeles-based BEMO has earned a reputation as a talent-...

Monday, Jun. 17, 2019

The SIGGRAPH 2019 Production Sessions program reveals lineup of behind-the...

MySHOOT Profiles


Director
Erik Anderson
Director

MySHOOT Company Profiles

Top