Wieden+Kennedy, Portland, Ore. has unveiled its latest “Only Slightly Exaggerated” campaign for Travel Oregon–once again in partnership with animation studio Psyop, Sun Creative Studio and Emmy-winning composer Jim Dooley.
Directed by Kyle Matulick and Todd Mueller of Psyop, this spot showcases the people, the customs, traditions, cultural elements and things to do in Oregon, taking us to varied places and experiences that can be found in a bustling farmers market, a rodeo, the Native American community, a wine vineyard, camping grounds and Mother Nature at its best.
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Credits
Client Travel Oregon Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Darcie Burrell, Azsa West, creative directors; Ansel Wallenfang, writer; Nick Stokes, art director; Matt Hunnicutt, director of production; Heather Smith-Harvey, executive producer; Nicole Kaptur, producer; Alex Lianopoulos, associate producer; Amy Streger, design producer; Cathy Ormerod, studio designer. Production Psyop Kyle Matulick, Todd Mueller, directors; Neysa Horsburgh, managing director; Justin Booth-Clibborn, exec producer; Jamie Pastor, head of production; Jacob Markson, producer; Luca Vitale, designer; Ryan Raith, 2D supervisor; Max Forward, storyboard artist; CJ Cook, compositing; Brandon Sanders, Flame artist; Alex Wysota, Flame assistant; Loren Christiansen, editor. 2D Animation Sun Creative Mikkel Okholm, Bo Juhl Nielsen, exec producers; Fritte Colliander, Christine Snitkjaer, line producers; Suzanne Clavairoly, Janete Domingues, Billie Segal, production managers; Simon Lee Bresling, art director, lead designer; Tobias Dahl Orderud, art director; Liane-Cho Han Jin Kuang, animation supervisor & storyboard; Theo Boubounelle, background & layout supervisor; Rasmus Mobius, comp supervisor & layout and camera background; Olivier Malric, FX supervisor; Eleonora Quario, clean-up lead; Andrew Brooks, storyboard; Daniel Cacoualt, colorscript; Jean-David Fabre, Andreas Rocha, Suheb Zako, Amei Zhao, concept art; Matthieu Daures, Zhihuang Dong, Dae-No Notz Kim, Sunki Lee, Coralie Nagel, character design; Gilles Brinkhuizen, Camilo Collao, Antonia Hartwell, Noemie Leroux, Coralie Nagel, layout & camera background; Sandrine Han Jin Kuang, Pierre Rutz, layout posing; Christen Bach, Daniele Baiardini, Remy Bonnin, Gilles Brinkhuizen, Adalsteinn Hallgrimsson, Floriane Nguyen, compositing; Aleem Akhlaque, Simon Dumonceau, Jean-David Fabre, Thuan Huynh, Andreaqs Rocha, Paul-Emmanuel Separi, Martin Vallespir, Matthew Vince, background; Hugo Bravo, Diane Coat, Aandrine Han Jin Kuang, Ilan Hatukah, Suzon Heron, Christoffer Kramme, Pierre Rutz, animation; Stephane Chung, Rachid Guendouze, Maxime Neaud, Raymond Pang, FX animation; Christopher Aboiralor, Nih Bhavsar, Michelle Chan, Heidi Holmea Christiansen, Elpida Fousteri, Pafo Gallieri, Louise Gregersen, Lucy Hirst, Till Machmer, Katarzyna Mencfel-Wenglarczyk, Christina Nerland, Anna Sagadin, Kay Sales, Friedrich Schaper, Nawell Sdiri, Andreia Serrano, Camilla Smidt, clean-up/color/color detail. Music James Dooley, composer; Tim Davies, orchestration; Steve Kaplan, mixer. Sound Design/Audio Post Lime Studios Matt Miller, sound designer, audio mixer; Ian Connie, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, producer.
Apprentis d’Auteuil, supported by TBWA\Paris, unveils a communication campaign designed to raise public awareness and mobilize donors around vulnerable and stigmatized youth, underscoring the affirmation that “no child should be sentenced to fail.”
Centerpiece of the campaign is this film in which the protagonist--a four-year-old child--is on trial, judged and condemned by society before having done anything. The boy, with a teddy bear in hand, is sentenced for crimes he will supposedly commit--in 14 years.
The lad is condemned because he was not born in the “right” place. Because a label has already been attached to him. This deliberately absurd staging highlights an unjust reality: all too often, a child’s destiny is seen as predetermined, their path set from the very starting line.
Through this campaign, Apprentis d’Auteuil--a Catholic foundation marking 160 years of commitment to disadvantaged youth--reaffirms its belief in the potential of young people and its commitment to transforming their future.
The film was directed by Julien Colonna via production company Solab.
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