Sonic Union is honored to have been the sound partner for 7 spots and one social media campaign for this year’s Super Bowl adstravaganza.
Keg
Peyton Manning, Shane Gillis, and Post Malone know a keg is the best way to get Super Bowl LX—and a wedding—rolling.
Brand: Bud Light
Agency: Anomaly
Audio: Sonic Union
Mixer: Owen Shearer
Sonic Union Producer: Pat Sullivan
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The Game is Ours
1-in-2 girls who quit sports were criticized for their body type.
Brand: Dove
Agency: Ogilvy
Audio: Sonic Union
Mixer: Kelly Oostman
Sonic Union Producer: Nathanael Taylor
Sweet Sandwich Time
Andy Samberg shares why Hellmann’s is so good, so good, so good.
Brand: Hellmann’s
Agency: VML
Audio: Sonic Union
Mixers: Joe O’Connell, Michael Marinelli
Sonic Union Producer: Nathanael Taylor
Will Shat
Will(iam) Shat(ner) and Raisin Bran team up to fix America’s fiber deficiency.
Brand: Kellogg’s Raisin Bran
Agency: Vaynermedia
Audio: Sonic Union
Mixer: Kelly Oostman
Sonic Union Producers: Justine Cortale, Mary Kate Valentino
Brand: Kraft
Agency: Rethink
Audio: Sonic Union
Mixer: Rob DiFondi
Sonic Union Producer: Pat Sullivan
The Choice
A cola‑loving polar bear takes the iconic Pepsi Challenge in this spot directed by Taika Waititi.
Brand: Pepsi
Agency: BBDO & Pepsi Creative Studio
Audio: Sonic Union
Mixer: Rob DiFondi
Sonic Union Producer: Pat Sullivan
Mastermind
Don’t let bad software ruin your plans.
Brand: Rippling
Agency: Tombras
Audio: Sonic Union
Sound Mixer: Kelly Oostman
Sonic Union Producers: Mary Kate Valentino, Gina Petrarca
Watch This
Brand: Zepbound
Agency: FCB Health
Audio: Sonic Union
Mixer: Rob McIver
Sonic Union Producer: Carolyn Mandlavitz





