Alldayeveryday has added director Todd Heyman to its roster for U.S. commercial representation. Heyman’s journey from actor to filmmaker has shaped a visual storytelling voice defined by cinematic impact and human connection. Whether crafting an epic Visa/SEC mashup, directing an animated showdown between a man and an attitude-filled rattlesnake for FedEx, or creating a PSA for TheMatch that earned a Gold Muse/Clio Award while measurably impacting the donor registry and saving children’s lives, Heyman finds the beating heart of every story. His client list includes Nike, Visa, Coke, and FedEx, and his accolades span Cannes Lions, Clios, and Webbys. This freshly minted partnership with Alldayeveryday has already spawned a national Novartis campaign launch currently in production.
Split between New York roots and a Los Angeles creative life, Heyman’s journey began in front of the camera before moving behind it with a short film, Wholey Moses, that became a finalist at the Tribeca Film Festival and was later acquired by HBO. That early success launched a commercial directing career which prior to Alldayeveryday saw him working via production houses Durable Goods and Rodeo Show.
Beyond advertising, Heyman continues to write and develop narrative work. His recent personal essay for The Hollywood Reporter, drawing parallels between surviving 9/11 and the Palisades fires, showcased the literary depth and emotional intelligence that infuses all his work.
“I’m a ravenous reader,” said Heyman, noting that he and Alldayeveryday founder Michael Karbelnikoff “bonded over great literature and the muscle of riveting narrative. And EP Joanna Shaw has the kind of beautiful, fiery spirit that pairs perfectly with my own work ethic. With that kind of dedication to exceptional storytelling and emotional IQ at the heart of the company, I knew this was the right home for the work I intend to make. I’m genuinely thrilled for this next chapter.”
“Todd’s ability to find a compelling and emotionally moving story–no matter what the board contains–is remarkable,” said Karbelnikoff. “He’s a true student of storytelling, and that literary sensibility elevates everything he touches.”
Shaw added, “Todd’s experience as an actor gives him something rare–he directs with such humanity and grace, coaxing performances that feel authentic and lived-in. Combined with striking visuals that sear into the viewer’s mind long after the channel is changed, he creates work that doesn’t just communicate, it becomes transcendent.”
