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    Home » Cannes Lions Sets 2026 Awarding Jury Lineup

    Cannes Lions Sets 2026 Awarding Jury Lineup

    By SHOOTThursday, April 16, 2026No Comments5 Views     In 2 day(s) login required to view this post. REGISTER HERE for FREE UNLIMITED ACCESS.
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    Film Lions juror Alice Chou, chief creative officer, Dentsu Creative, Taiwan

    The Dominican Republic and Venezuela are represented with jurors for the first time

    LONDON --

    The Cannes Lions International Festival of Creativity, taking place June 22–26, has set its Awarding Jury lineup for this year’s Festival. This exceptional group of global experts will convene in Cannes this June to set the global benchmark for creative excellence.

    This year’s juries reflect the growing diversity of the voices shaping the global creative industry, with fresh perspectives from independent agencies and brands across an array of sectors. Amongst those making their Jury debut is French brand, AXA, following its success in 2025, winning 13 Lions. The lineup also welcomes increased representation from across Africa, Pacific, MENA and LATAM, including first-time jurors from the Dominican Republic and Venezuela.

    Simon Cook, CEO, Lions, said, “The impact of the Cannes Lions Jury can’t be underestimated. Their time and expertise in recognising groundbreaking work sets the global creative benchmark for the year ahead and provides a view of the future shape of creativity. Each year, our Juries are carefully selected to uphold this standard, and this year is no exception. Welcoming new expert voices across a breadth of markets and disciplines, we are delighted to bring together some of the industry’s most well-respected leaders to define the creative standards driving our industry forward and celebrate the transformative power of creativity to create change, shape society, and build business.”

    Marian Brannelly, global director of awards, Lions, added, “The composition of this year’s Juries speaks to how creativity is evolving – it’s becoming more interconnected, more diverse, and more influential across every part of business. With more markets than ever represented and a growing number of leaders from independent agencies and brands, this year’s line-up will ensure that the work is judged through a truly global and contemporary lens. This is critical to setting the benchmark for creative excellence today. We thank all our experts for the care and dedication they will bring to the judging process.”

    The 2026 Awarding Jurors have been named as:

    Audio & Radio
    Oriel Davis-Lyons | Chief Creative Officer, Mother New York, USA
    Beto Nahmad | Executive Creative Director, VCCP, Spain
    Claudia Hesse | CEO, Hesse Voices GmbH, Global
    Chesley Maddox | CEO, American Urban Radio Network, USA
    Edu Luke | Sound Creative, HEFTY Music & Sound, Brazil
    Fran Palines | Creative Director, VML Manila, the Philippines
    Gautam Wadher | Chief Creative Officer, Memac Ogilvy, UAE
    Jabulani Sigege | Group Executive Creative Director, Machine_, South Africa
    Simon Langley | Chief Creative Officer, Bastion, Australia
    Zuza Duchniewska Sobczak | Chief Creative Officer, TBWA\Warsaw, Poland

     

    Brand Experience & Activation
    Rafael Pitanguy | Deputy Global Chief Creative Officer, VML, Global
    Amy Weston | Executive Creative Director, Clemenger BBDO, Australia
    Brisa Vicente | Co-CEO, Droga5 São Paulo, a part of Accenture Song, Brazil
    Britt Nolan | Chief Creative Officer, North America, McCann, North America
    Defri Dwipaputra | Chief Creative Experience Officer, Dentsu Creative, Indonesia
    Helen Rhodes | Chief Creative Officer, Grey London, UK
    Julie Hogan | VP of Global Brand Experiences, Meta, Global
    Ricardo Avilés | Chief Creative Officer, LePub, Mexico
    Satoshi Chikayama | Executive Creative Director, Hakuhodo, Japan
    Zizwe Vundla | Chief Marketing Officer, Safaricom | MPESA, Kenya

     

    Creative B2B
    Ty Heath | Global Director, Thought Leadership, GTM Strategy, LinkedIn, Global
    Adelise Ashdown | Global Head of Brand and Client Experience and Regional Marketing Lead, APAC, JLL, Global and APAC
    Andre Athayde | Agency Partner, Meta, Brazil
    Benedict Buckland | Managing Director, alan. agency, UK
    Jim Curtis | Chief Creative Officer, LePub NY, USA
    Kelly McConville | VP of Marketing, Fourthline, the Netherlands
    Megha Dutta | Executive Creative Director, The Partnership Africa | Publicis, Africa
    Park Wannasiri | Chief Creative Officer, VML, Thailand
    Sam Stuchbury | Executive Creative Director and Founder, Motion Sickness, Aotearoa New Zealand
    Simon Higby | Nordic Creative Director, NORD, The Nordics

     

    Creative Business Transformation
    Gugu Mthembu | Chief Marketing Officer, Telkom, South Africa
    Andres Arlia | Executive Creative Director, Dentsu Creative, USA
    Clare Pickens | CEO, Leo, Australia
    Diego Guerhardt | Executive Creative Director, Fbiz , Brazil
    Ikuko Ohta | Chief Strategy Officer, Droga5 Tokyo, part of Accenture Song, Japan
    Nadja Bellan-White | Group CEO, M+C Saatchi, North America
    Rakesh Menon | Chief Creative Experience Officer, Ulka, India
    Tarek Miknas | CEO, FP7McCann, MENAT
    Virginie Berçot | Global Brand Director, AXA, Global
    Virginie Briand | Partner, Deloitte, Germany

     

    Creative Commerce
    Phil Camarota | Chief Creative Officer, Flywheel, Global
    Giant Kung | Chief Creative Officer and Writer, Ogilvy, Taiwan
    Ian Loon | CEO, Media and Digital, Singapore and Chief Transformation Officer, Southeast Asia, Publicis Groupe, Singapore and Southeast Asia
    Kim Pick | Group Executive Creative Director, VML, Aotearoa New Zealand
    Mario Lagos | Chief Creative Officer, Name, Colombia
    Matt Gay | Executive Creative Director, adam&eve\TBWA, UK
    Oriane Canfrin | Head of Marketing and Communication, Ecobank, Ivory Coast
    Ruxandra Papuc | Global Executive Creative Director and Partner, AIN’T, Global
    Thanh Anh Nguyen | Head of Marketing and Commercial, Grab, Vietnam

     

    Creative Data
    Anupriya Acharya | CEO, Publicis Groupe, South Asia
    Félix del Valle | Chief Creative Officer, MRM, Spain
    Koert Bakker | Head of Insights & Innovation, PwC Netherlands, Global
    Mary Anne He | Head of Data & Insights, Havas Media, Middle East
    Pipo Morano | National Executive Creative Director, MARURI, Ecuador
    Susana Albuquerque | Executive Creative Director and Partner, Uzina, Portugal
    Tracey Cooke | Chief Marketing Officer, SVP, Nestlé, Canada
    Veli Ngubane | Founder and Chief Creative Officer, Avatar, AMEA
    Xavier Serrano | CEO, TBWA\Colombia, Colombia
    Yuliya Tushina | CEO, Creative Division, DASM, Kazakhstan

     

    Creative Effectiveness
    Bertille Toledano | CEO, BETC and Havas Creative Middle East; President, Havas Creative Network, Global
    Aakriti Goel | Head of Strategy, Leo, UAE
    Adam Gerhart | Global Chief Client Officer, WPP Media, Global
    Ayu Sasaki | Executive Creative Director, Dentsu Inc., Japan
    Brent Smart | Chief Marketing Officer, Telstra, Australia
    Danielle Jin | Chief Marketing Officer, Asia Pacific, Visa, APAC
    Glen Lomas | CEO Europe, Omnicom Advertising, Europe
    Jane Wakely | Executive VP, Chief Consumer & Marketing Officer and Chief Growth Officer – International Foods, PepsiCo, Global
    Mpume Ngobese | Managing Director, Joe Public, South Africa
    Vinicius B. Reis | Partner and CEO, Crispin, Brazil and President, Stagwell, Brazil and Latin America

     

    Creative Strategy
    Sarah Lemarié | Chief Strategy Officer, Publicis, France
    Alejandro Fischer | Chief Strategy Officer, Havas, Middle East
    Bethany Omeri | Head of Strategy, SPECIAL New Zealand, Aotearoa New Zealand
    Boris Nihom | CEO, Dentsu, Benelux
    Dan Hill | Global Chief Strategy Officer, Wieden+Kennedy, Global
    Dheeraj Sinha | CEO, McCann, India
    Ellie Bamford | Chief Strategy Officer, VML, North America
    Jen Costello | Global Chief Strategy Officer, TBWA\Worldwide, Global
    Neo Makhele | Chief Strategy Officer, Ogilvy, South Africa
    Renan Damascena | Co-Founder and Chief Strategy Officer, MUVUKA and AUÊ, LATAM

     

    Design
    Greg Quinton | Chief Creative Officer, Design Bridge and Partners, Global
    Ben Miles | Chief Design Officer, R/GA, APAC
    Kyungsin Kim | CEO and Executive Creative Director, Paulus, South Korea
    Lulu Raghavan | President, Landor, APAC
    Özge Güven | Visual Communication Designer, Studio Özge Güven, Turkey
    Patrick Bennett | Chief Creative Officer, Global
    Simone Rossum | Executive Creative Director, SHIFT, South Africa
    Vitor Hugo Favero | Global Design Lead, McCann, Global
    Yasmin Sindi | Senior Creative Director, Saatchi & Saatchi, Saudi Arabia
    Yoshihiro Kono | Senior Art Director, TBWA\HAKUHODO, Japan

     

    Digital Craft
    Andrés Ordóñez | Global Chief Creative Officer, McCann, Global
    Gurbaksh Singh | Chief Creative Officer and Chief Innovation Officer, Dentsu Creative, India
    Hannah Johnson | Head of Creative Strategy DACH, Snap Inc., DACH
    KK Walker | Executive Creative Director, Google, Global
    Martin Rabaglia | CEO, Genosha, Global
    Stephanie Mazingi | Creative Managing Director, Havas, South Africa
    Tiago Abreu | Chief Creative Officer, GUT São Paulo, Brazil
    Tim Devine | Global Chief Invention Officer, AKQA, Global
    Vicky Lee | Executive Creative Director, Medialand Digital Strategy, Taiwan
    Youssef Gadallah | Head of Creative Studio, TikTok – Bytedance, METAP

     

    Direct
    Joaquín Cubría | Chief Creative Officer, GUT, Argentina
    Hadi Alaeddin | Senior Creative Director, EMEA, .Pomelo, EMEA
    Juan Manuel Gaitán | Chief Creative Officer, Ogilvy, Dominican Republic
    Khethiwe Makhubo | Creative Group Head, McCann Joburg, South Africa
    Lili Jiang | Executive Creative Director, Cheil Worldwide, Hong Kong SAR
    Lorena Berges | Creative Director, DDB Latina Puerto Rico, Puerto Rico
    Mark Elwood | Chief Creative Officer, Leo, UK
    Sophie Kelly | SVP, Global Tequila and Mezcal Categories, Diageo, Global
    Tanja Grubner | Global Marketing Director, Essity, Global

     

    Entertainment
    Chris Beresford-Hill | Worldwide Chief Creative Officer, BBDO Worldwide, Global
    Damisa Ongsiriwattana | Co-Founder and Chief Creative Officer, SOUR Bangkok, Thailand
    Farah El Feghali | Executive Creative Director, McCann Paris, France
    Firas Ghannam | Executive Creative Director, VML Riyadh, Saudi Arabia
    Jason Williams | Head of Creative Excellence, APAC, Publicis Groupe, APAC
    Jung A Kim | CEO and Chief Creative Officer, Innocean, South Korea
    Ned McNeilage | Head of Creative, Sphere, USA
    Prachi Narayan | Managing Partner, Havas Play, India
    Rafael Donato | Chief Creative Officer, Ogilvy, Brazil
    Sophia Lindholm | Head of Creative, Forsman & Bodenfors, Sweden

     

    Entertainment Lions for Gaming
    Lolly Thomson | Joint Global Chief Creative Officer, M+C Saatchi Group, Global
    Amitesh Rao | CEO, Leo, South Asia
    Asako Okuno | Global Creative Director, Hakuhodo, Global
    Danni Pinch | Executive Creative Director, Accenture Song, South Africa
    Gabriel Caramelo Eccher | Marketing VP, Clash Royale, Supercell, Finland
    Josh Gross | Chief Creative Officer, BBDO Chicago, USA
    Rogério Chaves | Co-Chief Creative Officer, Africa Creative, Brazil
    Teddy Kossoko | Founder, GARA and Masseka Game Studio, France

     

    Entertainment Lions for Music
    Matt Murphy | Global Chief Creative Officer, 72andSunny, Global
    Corinna Martínez | Partner and Head of Production, Mastodonte Films, Mexico
    Fizo Younis | Chief Creative Officer, Publicis Groupe, Middle East
    Phiona Okumu | Head of Music, Sub-Saharan Africa, Spotify, Sub-Saharan Africa
    Prerna Suri | VP, Communications, Sony Music Entertainment, Asia and Middle East
    Rick Sakurai | Creative Director and Managing Director, MassiveMusic Tokyo, APAC
    Ryan McManus | Chief Creative Officer, VML, UK
    Sergio Franco Tosso | Chief Creative Officer, Fahrenheit DDB, Peru
    Subhajit Mukherjee | Music Composer, India
    Toni Wallace | Partner and Head of Global Music Brand Strategy and Partnerships, United Talent Agency, Global

     

    Entertainment Lions for Sport
    Shannon Washington | Chief Creative Officer and Managing Partner, 11 Ounces, Global
    A.P. Chaney | Senior Director – Creative, Sparkling Flavors (NAOU), The Coca-Cola Company, North America
    Andre Toledo | Chief Creative Officer, DAVID New York, USA
    Binda Dey | Global Chief Marketing Officer, Knight Riders Sports, India
    Bukky Moemeke | Independent Consultant, Sport and Entertainment Marketing, Global
    Guy Futcher | Regional Executive Creative Director, Octagon, APAC
    Jhon Da Silva | CEO and Creative Director, La Web Figital Agency, Venezuela
    Lucy Basden-Smith | Managing Director, Fuse International, Global
    Melody Li | SVP, Business Development, Dentsu Sports International, APAC
    Mohammed Sehly | CEO, BigTime Creative Shop, Saudi Arabia

     

    Film
    Pelle Sjoenell | Former Worldwide Chief Creative Officer, Droga5, part of Accenture Song, Global
    Alexis Ospina | Chief Creative Officer, Grey, Mexico
    Alice Chou | Chief Creative Officer, Dentsu Creative, Taiwan
    Ash Chagla | Chief Creative Officer, Science & Sunshine, UAE
    Ben Sun Erhei | CEO and Chief Creative Officer, Havas Creative China, Mainland China
    Femi Odugbemi | Founder and CEO, Zuri24 Media Limited, Nigeria
    Janne Lysø | Executive Creative Director, POL, Norway
    Maiya Kinoshita | Creative Director, TBWA\Media Arts Lab Tokyo, Japan
    Marcelo Vergara | Executive Creative Director, Publicis Conseil, France
    Micah Walker | Founder and Chief Creative Officer, Bear Meets Eagle On Fire, Australia

     

    Film Craft
    Pip Smart | Executive Producer and Partner, Revolver, Australia
    Asma Humayun | Global Creative Director and Senior Producer, Shiny Toy Guns, Pakistan and Global
    Atta Hemwadee | Director, Attah Film, Thailand
    Eddy Rizk | CEO, BIG KAHUNA FILMS, UAE
    James Brook-Partridge | Head of Production, WPP Production, UK
    John Bleeden | SVP, Global Executive Creative Development, McCann, Global
    Maureen Hufnagel | Film Director, Landia, Argentina
    Mbithi Masya | Director, Fat Rain Africa, Kenya
    Melissa Tifrere | Chief Production Officer, Havas, USA
    Tato Bono | President, Publicis Production, Brazil

     

    Glass: The Lion for Change
    Monique Nelson | Executive Chair, UWG, USA
    andre (g.) gray | Chief Brand Officer, Overtime, USA
    Anna Johannes | Co-Founder, Culxtured, USA
    Breana Auberry | Global Brand Director, Culture Marketing and Collaborations, The LEGO Group, Global
    Rana Sadek | Senior Creative Director, IMPACT BBDO Dubai, UAE
    Sonita Alizadeh | Rapper, Global
    Suhana Gordhan | Chief Creative Officer and Founder, LoveSong, South Africa
    Zoe Hamilton | Global Chief Strategy Officer for Unilever, Ogilvy, Global
    Viviane Duarte | CEO, Plano Feminino, Brazil

     

    Health & Wellness
    Kainaz Karmakar | Chief Creative Officer, Ogilvy, India
    Allison Ceraso | Chief Creative Officer, Digitas Health, USA
    Amanda Fuller | Managing Partner, Omnicom Health, Oceania
    Donevan Chew | Chief Creative Officer, Havas, Malaysia
    Joseph Bonnici | Chief Creative Officer and Owner, Tadiem, Canada
    Marília Zanoli | Chief Marketing Officer, Kimberly-Clark, Brazil
    Muhannad Kadi | Chief Marketing Officer, King Faisal Specialist Hospital & Research Centre, Saudi Arabia
    Norkor Duah | CEO, MullenLowe Accra, Ghana
    Raimundo Undurraga | Chief Creative Officer, VML, Chile
    Séverine Autret | Global Creative Excellence Lead, Opella, Global

     

    Industry Craft
    Rafael Gil | Chief Creative Officer, Artplan, Brazil
    Alistair Thompson | Executive Creative Director, Demner, Merlicek & Bergmann / DMB., Austria
    Damon Stapleton | Chief Creative Officer, Droga5 ANZ, Part of Accenture Song, AUNZ
    Derek Green | Chief Creative Officer, TBWA\RAAD, MENA
    Hiroyuki Kato | Creative Director, Dentsu Inc., Japan and Global
    Krystle Mullin | Chief Creative Officer, john st. and T&P, Canada
    Lauren Kimball | Executive VP, Experience Design Director, Edelman, Global
    Liana Liebenberg | Creative Partner, Design Bridge and Partners, South Africa
    Maud Robaglia | Head of Art, Publicis Conseil, France
    Michael Wilk | Global Head of Art, Serviceplan Group, Global

     

    Innovation
    Kazuhiro Shimura | Executive Creative Director, Dentsu Inc., Japan
    Anna Nicanorova | Chief Technology Officer, Annalect, Global
    Craig Elimeliah | Chief Creative Officer, Code and Theory, Global
    Daniel Payan | Chief Creative Officer, VML, Colombia
    Emma Lax | Global Head of Intelligence and Innovation, Havas Creative Network, Global
    Hadleigh Sinclair | Group Creative Director, Colenso BBDO, Aotearoa New Zealand
    Juliet Ehimuan | Founder and CEO, Beyond Limits Global, Nigeria
    Kika Douglas Castroviejo | Chief Creative Officer, LePub, the Netherlands
    Pablo Vitale | SVP Executive Creative Director, Monks Buenos Aires, Argentina
    Sabaa Quao | Founding President, PlusCo Venture Studio, Canada

     

    Media
    Sindhuja Rai | Chief Client Officer, WPP Media, APMEA
    Anisha Iyer | CEO, OMD, India
    Azhar Siddiqui | CEO, Mediaplus Middle East, MENA
    Dashni Vilakazi | Managing Director, The MediaShop, South Africa
    Fabrice Plazolles | Managing Director and Chief Creative Officer, Havas Play, France
    Kendra Hatcher King | Global Chief Design Officer, Spark Foundry, Global
    Marta García Alonso | VP Marketing, HEINEKEN, México
    Paulo Ilha | Co-Founder and Chief Media Officer, Galeria Holding, Brazil
    Will Swayne | Global Practice President – Media and Integrated Solutions, dentsu, Global

     

    Outdoor
    Aaron Starkman | Global Chief Creative Officer, Rethink, Global
    Habiba Allam | Creative Director, Careem, Global
    Jake Barrow | Chief Creative Officer, VML, Czech Republic
    Leisa Wall | Chief Creative Officer, McCann New Zealand, Aotearoa New Zealand
    Marie Julie Gerbauld | Chief Creative Officer, DAVID São Paulo, Brazil
    Peter Dobbyn | Creative Director, Publicis Dublin, Ireland
    Pooja Manek | Creative and Founding Member, Talented Agency, India
    Sergio Chinchilla | General Creative Director, Garnier, Costa Rica
    Stéphane Gaubert | Chief Creative Officer, Havas Paris, France
    Tim Wasicki | Group Creative Director, OUTFRONT Media, USA

     

    Pharma
    Tracey Brader | Chief Strategy and Innovation Officer, Remedy Edge, UK
    Aleisia Gibson Wright | Founder and President, GW Health Public Relations, USA
    Alex Okada | Chief Creative Officer, Havas Lynx, UK
    Andrea Lillis | SVP, Executive Creative Director, Klick Health, North America
    Chris Charles | Executive Creative Director, 21GRAMS, USA
    Mandi Fine | CEO and Founder, FINE, South Africa
    Paola Aldaz | Chief Marketing Officer and Head of Marketing, Keralty Group and Colsanitas, Colombia
    Ryan Wallman | Executive Creative Director, Wellmark, Australia
    Sharon Tan | Head of Client and Growth, Publicis Health, APAC
    Wei Fei | Group Executive Creative Director, Ogilvy Shanghai, Mainland China

     

    PR
    Dana Tahir | CEO, HAVAS Red, Middle East and Egypt
    Elaine Rodrigues | Managing Director, Golin, Brazil
    Hillary Andoh | Founder and CEO, HSA PR, Africa
    Jean Paoli | Executive Creative Director, Weber Shandwick, Europe
    Joe Mackay-Sinclair | Founder and CEO, The Romans, Global
    Lauren Thomson | VP of Creative Strategy and Integrated Communications, MSL, Canada
    Mina Sakai | Chief Consultant, Dentsu PR Consulting Inc., Japan
    Simone Gupta | Co-Founder, Supermassive, Australia
    Taj Reid | Global Chief Creative Officer, Burson, Global
    Tim Green | Chief Creative Officer, Edelman, APAC

     

    Print & Publishing
    Jessica Apellaniz | Chief Creative Officer, Wieden+Kennedy, Mexico
    Alexis Bronstorph | Chief Creative Officer, No Fixed Address, Canada
    Dhruv Warrior | Executive Creative Director, VML, India
    Fernando Pellizzaro | Global Executive Creative Director, AKQA, Global
    Iron Brito | Creative Director, AlmapBBDO, Brazil
    Jason Murison | Creative Lead, DAMAC Properties, Global
    Lorenz Langgartner | Global Executive Creative Director, Serviceplan Group, Global
    Mo Chen | Executive Creative Director, TBWA\China, Mainland China
    Nkgabiseng Motau | Co-Founder and Chief Creative Officer, Think Creative Africa, Africa
    Riccardo Fregoso | Chief Creative Officer, Dentsu Creative, Southern Europe, Middle East, North Africa and Turkey (SEMENAT)

     

    Social & Creator
    Mihnea Gheorghiu | Global Chief Creative Officer, LePub, Global
    Asia Ali | Founder and Managing Director, MKV Digital, UAE
    Anny Havercroft | Global Head of Product MarComs and Industry Education, TikTok, Global
    Ary Nogueira | Creative Director, Wieden+Kennedy São Paulo, Brazil
    Guillermo Vega | Chief Creative Officer, Ogilvy North America and Global Creative Network Lead, Coca-Cola Co.
    Katariina Ollari | Head of Social and Content, NoA | Bob the Robot, Finland
    Khangelani Dziba | Brand Communications Consultant, Independent, South Africa
    Munya Chawawa | Comedian, Actor and Founder of Munz Made It, UK
    Pedro Perez | Chief Creative Officer, TBWA\Chiat\Day LA, USA
    Victor Nguyễn-Long | Group Social Creative Director, Google, Global

     

    Sustainable Development Goals
    Kazoo Sato | Chief Creative Officer and CEO, Earth Centric Design, Japan
    Bogosi Motshegwa | Founder, CEO, and Chief Strategy Officer, Thinkerneur, Africa
    Flavia Martins | Founder and CEO, Diversidade Sustentavel, Brazil
    Laura Rogers | Executive Creative Director, AMV BBDO, UK
    Marcela Melero | Chief Growth Marketing Officer, Dove, Unilever, Global
    Mary Catherine Fixel | Managing Director, Head of Sustainability, Accenture Song, Global
    Nicolai Smith | Chief Creative Officer, AKQA, EMEA
    Rob Galluzzo | CEO and Executive Producer, FINCH, AUNZ
    Sergiy Biloshytskiy | Creative Director, Saatchi & Saatchi, Ukraine
    Sherri Aldis | Director, United Nations Communications, United Nations, Western Europe

    The lineup for the Creative Brand, Dan Wieden Titanium and Luxury Juries will be announced in due course.

    You have limited-time access to this page, (Access is valid until: 2026-04-18)
    Category:News
    Tags:Cannes LionsCannes Lions International Festival of Creativity



    Independent World Producers Alliance Cautions Advertisers About Agency Holding Companies’ Self-Serving Bias Towards In-House Production & Post

    Thursday, April 16, 2026
    AICP president and CEO Matt Miller

    In the free enterprise system, advertising drives competition, innovation and consumer choice as marketers promote their products to connect with potential customers and build brand value. Ironically, these same advertisers--according to the Independent World Producers Alliance--are being denied the benefits of unfettered competition in the production and postproduction marketplace as ad agency holding companies, looking to boost their bottom line, favor their own in-house production and post operations. This contention is front and center in an open letter to advertisers--dated today (4/16)--from the Independent World Producers Alliance, a consortium of 25 associations representing the interests of independent production and postproduction companies around the globe. Among those in the consortium are such organizations as the AICP in the U.S., the European Producers Association, Canada’s ACCP, APRO (the Brazilian Association of Independent Production Companies), AMFI (The Asociacion Mexicana del Filmadoras, the Mexican association of film production companies), the CPA (The Commercial Producers Association of South Africa), and IRPII, the official association representing Indonesia’s commercial film and advertising production houses. Signatory members of the European Producers Association span groups in the Baltic countries, Belgium, Cyprus, the Czech Republic, Denmark, France, Germany, Greece, Ireland, Italy, Poland, Portugal, Serbia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom. The letter authored by the Independent World Producers Alliance cautions marketers to pay close attention to the holding company in-house production and post offerings of their advertising agency partners, and explains the value of preserving an open,... Read More

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