Rogue has added director Andzej Gavriss to its roster for representation in the U.K. spanning commercials, branded content and music videos. He had previously been repped in the U.K. market by Pulse Films.
Gavriss brings to Rogue his distinctive, emotionally driven approach to storytelling. It’s an approach that’s rooted in empathy and observation, drawing on the nuances of real people and lived experience to shape both narrative and performance.
Gavriss’ standout projects include the UN Refugee Agency short film Uprooted, the music videos “You’re Born” for electronic hip-hop duo Aigel, and “We Will Become Better” for Russian band Sansara, and such commercials as “Aldi’s “Sweet Stuff” and World of Tanks’ “No Going Back.”
“I’m driven by feeling,” said Gavriss. “Almost like a perfumer building a fragrance, I’m trying to create something that lingers, something that reaches people on a deeper level.
“The technical and strategic side is something you develop over time. But the emotional instinct that’s the alchemy. That’s what drives me.”
Gavriss’ work has earned multiple awards including Silver for Direction at Cannes Lions 2022, Bronze in Film at Cannes Lions 2022, Silver at Cannes Lions in 2020 as well as 2021, and Gold Screen at YDA 2020.
Kate Taylor, partner and managing director at Rogue, commented, “I met Andzej a number of years ago when he won a Gold Screen at the YDAs in Cannes. I was impressed by him then, and I’m even more impressed by him now. His work is full of emotion with a clear point of view, he has a knack for capturing feeling and translating it into beautiful, cinematic work. He makes original and arresting images, and he’s got a head chock- full of wonderful stuff. I’ve always wanted him on the roster and we’re super excited to see what’s next for him now he’s a Rogue.”
Charlie Roberson, Rogue’s head of talent and executive producer, said, “Andzej and I go way back, I’ve always been a fan of his work and his energy. Having him join Rogue feels like a natural next step and we’ve already hit the ground running…”
Gavriss said of his decision to join Rogue, “I’ve known Charlie for years, and had been in touch with Kate for some time, but beyond that it was the energy. Their openness, ambition, and a real belief in the work.
“It felt like a place where we can push things further, where we can do something bigger together. I always go with feeling and this felt right.”
